Follow your customers to increase retention.

Like all relationships, customer relationships require good listening. Create loyal customers by following them back so that you can hear what they have to say.

Following your customers doesn't just make them feel all warm and fuzzy. It allows you to listen to what they have to say. And that means you can learn about issues with your product, get a feel for how the public perceives you, and generally keep your ear to the ground. Perhaps even more importantly, it lets you respond quickly, which will increase customer loyalty and retention. Just make sure to vet the accounts first so that you don't let spammers into your ecosystem.