QuickScope - EA disables in-game ads

Today is September 07, 2020

This Monday in Gaming:

Happy Labor Day! In today's gaming news:

EA recalls in-game ads after player outrage
Pringles leaks Xbox Series X price

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Today's headlines

industry news

EA Disables UFC 4's In-Game Ads Following Player Outrage

After backlash from fans, Electronic Arts has disabled the in-game ads that play in-between rounds in EA Sports UFC 4. In a statement handed to Eurogamer and posted on Reddit, the publisher said: 'Earlier this week, the team turned on ad placements in EA Sports UFC 4 that appeared during the 'Replay' moments in gameplay. This type of advertising inventory is not new to the UFC franchise, though we have typically reserved displaying ads to specific main menu tiles or Octagon logo placement.

'It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. The advertisements have been disabled by the team and we apologise for any disruption to gameplay that players may have experienced.'

console specs

Talking Point: Could PS5 Be Delayed?

Here's a daunting tidbit: the PlayStation 5 is two months away. No, we don't have any inside information, we're just working off our own expectations and rumours we've read over the past few weeks. Sony, allegedly, has booked significant marketing spend for the week commencing 13th November in the UK, suggesting it may have a new platform launch in the pipeline.

So is there a chance the PS5 could be delayed? Well, the manufacturer claims it won't be - but executives are always going to toe the corporate line until the message changes. Right now, the firm says it's on track for Holiday 2020, and while we're yet to hear anything to contradict that - well, we're having to take the manufacturer at face value here.

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Last Updated: 2020-08-27

Last Updated: 2020-08-27

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