Buffer - Let's talk Reels

Hi there, 

As the summer comes to an end (at least for those of us in the Northern Hemisphere), I can't help but think back at the rollercoaster of emotions that I've felt this year. Working in social media means that most of us spend a lot of time on the Internet browsing or scrolling for hours on end. This also means that we intake a lot of information and news, and no matter how bad the news gets, we generally can't afford to digitally detox and fully unplug. 

With all that said, I thought I'd share an article that gives some great tips on how you can take care of your mental health during these turbulent times. I hope these tips come in handy!

In today’s newsletter:

• GenZers think “Instagram Reels is basically the same as TikTok”
• Instagram adds 'Suggested Reels' display in their main feed
• TikTok's new editing feature, Stitch
• And much more!

Let’s get started! 👇

• Instagram adds 'Suggested Reels' display in their main feed and launches a monthly Reels Trend Insights report
• Facebook is letting some users view Instagram Stories on Facebook
• Facebook's testing new email marketing tools
• Consumers form loyalties to new brands they bought during quarantine, survey finds
• Instagram is testing new variations of Reels and Shop Tabs on the bottom navigation bar
• TikTok leads social app downloads again in August
• The evolution of Facebook Watch
• TikTok adds new 'Stitch' feature to facilitate video responses
• Instagram launches a dedicated tab for Reels in India
• New on TikTok: Introducing Stitch, TikTok's new editing feature

Marketing Brew recently exchanged some emails with Whistle Wise, an analytics service that recently conducted a survey asking GenZers about their thoughts on Instagram Reels vs. TikTok. The survey results are in: GenZers don't actually have a preference between the two apps.

As shared by Marketing Brew from the email exchange with Team Whistle:

• 87% of Gen Z TikTok users who have used Instagram Reels agree with the statement, “Instagram Reels is basically the same as TikTok.”
• Most respondents (daily or weekly) who have used Instagram Reels do not think that TikTok is inherently special.
• 61% of Gen Z TikTok users said they plan to spend more time on Instagram in TikTok’s place. 

Takeaway: Thinking of renouncing Instagram Reels? Don't do it quite yet! Instagram Reels seems to have a real opportunity to win out against TikTok, especially considering that many creators don't see the point of putting all their eggs in just one basket.

Stitch: TikTok's new editing feature

TikTok has added a new feature which enables users to clip and integrate scenes from another user's video into their own, in order to create responses and remixes on a specific theme.

To use the new Stitch functionality:

1. Open the TikTok app, find a video you'd like to Stitch, and hit the “Send to” button
2. Press the “Stitch” button
3. Select up to five seconds from the video. You can trim the clip to your preferred duration
4. Record your addition to the Stitched clip
5. Start Stitching together your videos for expanded storytelling

Introducing boosted post insights in Buffer: Compare organic and paid results at a glance 

In case you missed it, we just introduced boosted post insights in Buffer (in our analytics solution, Analyze). Here are three reasons why you might like it:

1. You can see how your boosted Facebook and Instagram posts have performed in a single tool (vs going facebook.com and the Instagram app).
2. You can easily compare the organic vs paid results of your boosted posts (%s include!)
3. Finally, you can also add the updated charts and tables with this new data to your reports.

If you want to find out more about this feature and learn how to use it to optimize ad spend, click the button below:

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Stay safe!

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