Selling through a marketplace? Increase downloads by adding context to your product's title.

Your product's name probably won't mean much to a potential customer scrolling through a marketplace. Give them some context and increase downloads by adding a very short description in the title.

Ryan Fitzgerald of ChromeExtensionKit changed the title of his extension on the Chrome Web Store to include not only the product's name, but a very brief description as well. He immediately saw a 10-15% increase in engagement, most of which were downloads. And he's since updated the titles of his other extensions, with similarly positive results. It's gotta be super concise, of course – maybe two to four words. And it should include keywords that your target market will use when they search. As for the format, Ryan suggests going with "Product Name - Description".