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From $20k/mo to 0 - How incorrect market focus killed Graphite Docs

2 interviews with startup founders.

👋 Hey Failories! It's Nico over here.

Last week I didn't send any newsletter. For the last two weeks, I've been 24/7 studying for some mid-term exams. Anyway, I'm finally back, with more free time and content to publish.

A few weeks ago, I wrote a short article on IndieHackers about Failory's eBook pre-sale campaign. Thought some of you would find it interesting. It covers three main topics: customer surveys, a/b testing and digital products.

The ebook has recently achieved $400 in revenue. We haven't started writing it yet, as we're first doing a ton of research and brainstorming, but it will be our main priority in October.

This newsletter is sponsored by NerdPilots.

INTERVIEW

From $20k/Mo to 0 - How incorrect market focus killed the encrypted Google Doc alternative

Justin Hunter created Graphite Docs, a privacy-focused alternative to Google Docs powered by blockchain. He soon started gaining traction from individual users. However, he decided to focus on the B2B model, rather than B2C, and this decision cost him the business.

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Graphite Docs

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INTERVIEW

Stronger U: Earning $600k/month teaching proper dieting

Mike Doehla converted his garage into a gym and began training people. After 13 months, he realized that people didn’t have a problem with fitness; they had a problem with food and nutrition. So he shifted to nutrition coaching and started Stronger U, now making $600k/mo.

Read More +
Stronger U

I hope you've enjoyed this week's content.

Let me know if you have any questions about you, me, your business, Failory, or whatever ;)

On the side, if you have any great resources about product-market fit or if you know anyone with experience on PMF, it would be incredibly helpful if you could refer me to it.

That's all. Hope you have a great weekend.

- Nico
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Turning Pain into $5k/mo Revenues: Pathways’ story

Thursday, September 17, 2020

2 new interviews + eBook news 👋 Hey Failories! It's Nico over here. 2 weeks ago we started working on our first eBook. Today I have some exciting news ;) Based on the feedback I asked you some

Quitting a full-time job to start a $6M/year clothing brand

Thursday, September 10, 2020

+ the impact of SharkTank and Metta World Peace on their business. 👋 Hey Failories! It's Nico over here. It's been a crazy week with the launch of our first digital product on Tuesday. I'll

We've just launched our first eBook!

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Based on last week's survey, we've created our first digital product. 👋 Hey Failories! It's Nico over here, with some amazing news... We've just launched our first digital product!

Turning $8k into a $30k/mo drug and alcohol testing business

Friday, September 4, 2020

👋 Hey Failories! It's Nico over here. On Monday I sent an email asking you for feedback on Failory's new project, which consists of launching our first digital product. 93 people have replied

What should Failory's #1 digital product be?

Monday, August 31, 2020

3-question survey. Takes less than 1 minute. 👋 Hey Failories! It's Nico over here. I'm sending you this email because I need your help. It won't take you more than 1 minute (I promise) and

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