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Welcome to Action Items! It’s a series of articles where we’ll condense and summarize each of our interviews into actionable bullet points—only for paid subscribers.
First up this week: Amanda Goetz. She’s the head of brand marketing at the Knot, a mom of three, and startup founder—she’s got a ton of actionable takeaways for us to cover.
Today’s Action Item is 774 words or 3.5 minutes of actionable learnings.
Let’s dive in!
☀️ Set intentions and goals
Amanda gets up at 6am every day and sends herself an email outlining an intention, and her goals for the day
Setting goals and intentions helps her set expectations, and zero in on what’s important
This routine works because it makes our expectations explicit, so that they can be intentionally lowered when necessary.
Our default is to imagine every day should be a 12-hour productivity marathon. The reality is releasing yourself from your expectations every so often can be just as important to your productivity as any other hack
🏃♀️ Play offense with a 90-minute work sprint
Amanda gets the most done in the morning so she schedules a 90-minute focused work sprint during that time to power through her most important tasks.
In order to create space for focus, you need to signal that you shouldn’t be disturbed.
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