"A lot of product orgs have done a good job of optimizing for speed — they recognize they can't spend months building a product without getting it out into the market to test. They build MVPs and validate hypotheses with their users. But marketers have a hard time adopting this mindset and are more campaign driven," says Jaleh Rezaei, co-founder and CEO of Mutiny.

Before taking up the mantle of leading her own company, Rezaei served as Gusto's first marketing hire and later Head of Marketing, leading a team of 20+ marketers. She's seen firsthand that marketers tend to obsess over the latest winning tactic or must-use channels, overlooking what she believes is the single most critical ingredient: speed.

Your Marketing Org is Slow. Here's a Framework to Move Faster.

Let's face it, discussions on how startups can speed up often fall into the trap of overly-broad "move fast and break things" mantras that rarely yield actionable takeaways. That's why we loved Rezaei's tactical framework, carefully honed and tweaked in her years as a top marketing leader, and now head of her own startup.

In this exclusive interview, Rezaei points out the sneaky anchors that may be slowing down your team and doles out her advice for avoiding what she calls "going into the basement." Diving incredibly deep, she outlines her six-step framework for speeding up your marketing org. Along the way, she'll get candid about her own missteps that paved the way for critical lightbulb moments.

Whether you're a marketing leader looking to lead with a speed-first mindset, or a startup founder unsure of what's really going on over in marketing, we're certain today's article will unlock plenty of aha moments and tactics to try out right away.

Thanks, as always, for reading and sharing!

-The Review editors

Resources worth sharing: 

• Updated tactics from The New York Times "Smarter Living" newsletter on staying motivated and productive when the old standby tips on beating a slump don't seem to do the trick.
• 15 rules for co-founder relationships — a killer tweet thread by repeat-entrepreneur and Udemy co-founder Gagan Biyani (special appearance by one of our most beloved Review articles!).
• A product vet from Stripe, Twitter and Google shared his top three book recommendations for PMs, broken down by career stage.
• Former CEO of MetricStream Shellye Archambeau joined ideo's Creative Confidence Podcast for a frank discussion being unapologetically ambitious.
• Alex Danco shared in his newsletter the top six lessons from his first six months at Shopify that any leader should bookmark before joining a new company.
• One former engineer and recruiter goes deep into why she thinks hiring is broken — and outlines her vision for a better way.

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