Remove the navigation bar from your landing pages to increase conversions.

That navbar on your landing page is a distraction, and distractions can tank your conversions. Keep your landing pages laser-focused and improve your conversion rates by removing unnecessary links.

When Hubspot tested landing pages for top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) offers, they found that removing links improved conversion rates. Specifically, removing the navbar, footer, and social media share links increased conversions by 0-4% for TOFU offers and 16-28% for MOFU offers. That being the case, it's pretty crazy that 84% of landing pages still have navbars. Removing these links is easy so it's worth a shot. But keep in mind that certain links (e.g. privacy policy, etc.) may need to stay put, depending on the requirements of your industry.