Leverage open data APIs to get traffic to your product.

You can't replace good, old-fashioned blog posts. But if you need to get traffic to your product in a hurry, consider using an open data API to automatically generate information that is meaningful to your target customers.

On a previous product, Karl Kong of Mocki went from $0 to $2000/mo within two weeks by leveraging open data APIs. He needed traffic for his product (an SAT prep SaaS), so he put together a list of questions that his target customers were Googling (e.g. What is the SAT requirement at [university]?). The next logical step would have been to start writing articles to answer these questions, but Karl took a developer's approach instead. He found an open data API with tons of relevant data. Then he created webpages with hundreds of automatically generated words, graphs, and tables that provided meaningful answers to the questions. This quickly moved him up the search rankings and brought in around 10,000 visitors per month. And he capitalized on that traffic by using banners to point these highly-motivated prospects to the product.