How to Expand Your Facebook Ad Targeting to New Audiences

Hey Reader, this newsletter is brought to you by our new Google Analytics for Marketers course. Two things to start your week:

#1: How to Expand Your Facebook Ad Targeting to New Audiences
Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? Learn the six types of warm audiences you can target with Facebook ads and how to scale to many different lookalike audiences. Also discover how to find cold audiences that will work for you.

#2: How to Scale Facebook Ads for More Leads or Sales (Watch on YouTube)
Need more leads or sales? Wondering how to scale your Facebook ads? Get tips to scale your ad campaigns using vertical and horizontal scaling strategies. Discover a budgeting hack to help your ads succeed by tapping into the power of the Facebook algorithm.

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Quick reminder Reader: Google Analytics for Marketers Course
Friday is the last day to save. At this online training event you’ll (1) be able to measure all of your marketing efforts with certainty, (2) stop the leaks in your ad spending, (3) justify your marketing spend, and (4) know what’s working at every step of the customer journey. Let your friends at Social Media Examiner help you take your marketing to the next level.

B2B Marketer’s Guide for Account-Based Marketing
The best ABM strategies are important to business success. With the right technology and processes in place, any company--regardless of size or industry--can implement a marketing strategy that delivers results. Download this guide to learn how to execute and enhance ABM in your business today.