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Greetings from the Forbes CMO Network,
The fourth and final episode of our CMO Summit Virtual Series will take place today from 1 p.m. to 3 p.m. ET. We'll be talking about the future of travel with the CMOs of Amtrak, Delta, IHG and Airstream; global marketing with the CMOs of TikTok, Diageo and Harman; and how to navigate uncertainty with the CMOs of McDonald's, BlackRock, SAP, and CVS Health. We'll also have fireside chats with Adobe EVP and CMO Ann Lewnes and Mastercard Chief Marketing And Communications Officer Raja Rajamannar. Register for this free event.
With the Super Bowl just a few months away—and likely to look very different this year because of the Covid-19 pandemic—a new survey conducted by the market research firm Remesh finds that marketers might want to rethink their ads for The Big Game. Along with respondents saying the ads should be the usual things like humorous and product-forward, 60% say they think commercials honoring essential workers would "improve their perception of a brand." Meanwhile, 29% prefer ads that educate viewers about Covid-19, 76% want promotions of mask usage, and 72% think they should discuss "positive information about upcoming vaccines." Beyond the issue of Covid-19, 57% of younger respondents between 18 and 34 say they want brands to co-market with groups such as Black Lives Matter while just 6% of people over the age of 55 say they want to see activist ads.
In other news, the Mobile Marketing Association has named a number of notable CMOs to the trade organization's global and North American boards including CMOs of SAP, Hyundai, Adobe, Peloton, Western Union, Salesforce, Uber and Walgreens Boots Alliance. The additions help boost the total CMO representation within the MMA to 35 from 10 just a year ago. (The global board is chaired by General Motors CMO Deborah Wahl, who was elected in July, while the North Amerian board is led by CVS Health CMO Norm De Greve.)
In the past week, a few brands announced new CMO appointments: The private aviation startup Wheels Up has hired Lee Appelbaum, the WNBA has hired Nike's Phil Cook, and Victoria's Secret has hired Martha Pease.
While this newsletter is usually specifically about marketing, I wanted to use this week's edition to look beyond the industry and highlight the leaders on Forbes' 2020 list of the World’s 100 Most Powerful Women. The annual list, which was unveiled this week, is worth reading as we begin to look to the year ahead and the politicians, executives and celebrities, among others, whose impact will be felt well into the future.
As always, if you have story ideas or news tips to share, feel free to email us.
Stay well,
Marty
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