$300K/yr selling virtual workouts, $96K/yr organizing homes, $264K/yr cannabis publication

Hey starters - happy Thursday!

This week, we feature 4 amazing stories + 41 sales follow up emails for every scenario:

LAUNCHED: Lean SEO Course!

People think SEO success is about knowing Google's algorithm backwards.

It's not. It's about taking action, finding what works, and then scaling it.

We grew Starter Story to 500k visitors/mo with this approach, and I'm excited to finally share it!

#1: PANDEMIC BUSINESS: Three friends launched a $300K/year virtual workout platform:

Kyle started Sweat From Home - a live streaming group fitness workout plaform.

The business was born 17 minutes after they got laid off from their jobs due to the pandemic. Here's a look at how they're doing 8 months later:

• On track to hit $300K/year in revenue
• 9 coaches/employees
• Held over 800 classes
• Donated over $7k to 6 different charities

​Their secret? Refer a friend program - a simple $5 incentive has been their strongest acquisition channel to date.

Sweat From Home Revenue Stats

Kyle's story is amazing - I urge you to read it here!

#2: Sarah started a $96K/year business organizing peoples homes:

We just caught up with Sarah from Less Is More Organizing Services.

Ten years ago, she started the business with $2k and is now doing $96K/year as a solo-founder.

Her secret? SEO - the majority of clients find her online, from the get-go and about 90% sign up for more than one organizing session.

Check out Sarah's full story here!

Pat @ Starter Story: Interested in learning more about SEO? We just launched our first course! Check it out here.

#3: Miguel launched a dropshipping business that supports 15k+ users:

Miguel started Hustle Got Real - a software that helps ecom businesses sell online without owning any stock.

He validated the business model by building an eBay store and selling his first item (a mousetrap) within one week.

Now, they're doing $300K/year with over 15,000 customers. Here's a deeper dive into their revenue growth:

Hustle Got Real Stats

Check out Miguel's full story here!

Pat @ Starter Story: Want to check out other successful dropshipping businesses? Check out Amanda's $144K/year shopify dropship side hustle here.

#4: This ex-poker pro started a $264K/year cannabis publication:

Michael started Cannabis Cactus Magazine - a successful canabis publication.

In 2018, he left his career as a pro poker player and launched the magazine by doing door to door sales.

Here's a look into their business today:

• $264K/year in revenue (100% growth from last year)
• Customer retention rate: 90%
• 12K visitors/mo to their website
• Growth strategy: Instagram (14.2k followers)

Read Michael's full interview here!

Pat @ Starter Story: Want to check out more cannabis related success stories? Check out these two college roommates that started a $3.3M/year online CBD business.

#5: 41 Sales Follow Up Email Templates For Every Scenario

If you're doing any kind of sales over email, you already know that getting a sale requires many follow up emails.

We put together 41 of the best sales email follow up templates and samples you can use, based on different scenarios.

Check out all the templates here.

#6: Are you ready to boost your revenue?

I want to give a shoutout to our long-time sponsor Klaviyo.

Using Klaviyo will open up a massive, untapped sales channel and bring you closer to your customers!

I'm a huge fan of the product (I use it for Starter Story and love the segmentation/drip features). I've also been able to collect so many emails using their website form integration - my list growing over 3k/month now 😲

Here are just some of the impressive businesses we've interviewed that use Klaviyo for email marketing and are raving about the product - all great interviews you should check out as well!

• Brumate ($1.1M/mo at 23 years old)
• Sheets & Giggles ($76k/mo in just 6 months)
• Beardbrand ($100k+/mo - 1.5M YouTube subscribers)
• Abs Protein Pancakes ($25k/mo passive income business)
• Xero Shoes ($460k/mo - featured on Shark Tank)
• The Longhairs ($30k/mo)
• Framed Tweets ($25k/mo)

Level up your email marketing with 👉 Klaviyo!

(And thank you for your support 🙏)

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Thanks for reading! See you next week.

- Pat Walls, Founder @ Starter Story

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