Saas Marketer - Productivity for SaaS Marketers

Productivity For SaaS Marketers

The ultimate meta skill

Dec 15

When you signed up for this email list, you probably didn't expect productivity tips.

I mean... we're here to improve the lives of our customers through marketing software.

Not to learn how to use Pomodoro sessions!

But I would argue that productivity is the ultimate meta skill. If you can get this right, your ability to add value to your audience will compound over time and you will run rings around competing marketers.

Let's get into it...

Step 1 - Understand The Different Types Of Work

In most marketing departments, there are two types of work:

Value creation work
BAU work

"Value creation work" is where the magic happens...

This could be things like:

Writing copy
Defining strategy
Finding keywords

It is usually hard, mentally intensive solo work.

BAU work on the other hand, can often be done in groups, is less mentally intense, and adds less value:

Emails
Team meetings
Social posting

To boost your productivity, we need to ensure that a chunk of value creation work happens everyday, on autopilot, for years.

Step 2 - Find Out When You Do Your Best Work

Now we know the type of work that needs to be made a priority, we need to understand when we are going to do this work.

For most people, your ability to focus on tasks will decrease throughout the day. Therefore, it's best to schedule in these value creation tasks as early as possible.

Ideally before most people start work ;)

For me, this is before 9am, as this is when they rest of the team and clients come online... meaning that my ability to focus reduces significantly.

Step 3 - Ritualise

Once you've locked in the time where you know you perform the best and are aware of the type of work you need to improve your marketing, it's time to ritualise this: essentially putting the value creation on autopilot.

Structure everything around these "golden hours".

I have the willpower to do high quality knowledge work for approximately two hours per day.

So I wake up at 6am, run with the dog, shower... make a cafetière of black coffee and then sit down to get these two hours done before 9am.

I try to not have emails or Slack open during this time to reduce distraction.

If I get this right, the rest of the day can be focussed on BAU and other less important tasks as I know that long term, these vlaue creation tasks are those that will move our marketing forward.

Step 4 - Compound

Explosive SaaS growth and sensational marketing is not built overnight.

You need to understand that these things often occur as a result of small improvements made over a series of years.

You have to declare a whole day as a success if you are able to make a 1% improvement to your:

Content strategy
Paid ad copy
Landing page design

Because if you are consistent in making these 1% improvements over two years, you will find growth and develop sensational campaigns:

Tiny improvements over years > Big improvements over months

I hope this was valuable for you... trust me, if you get this right, you will set yourself apart from 98% of the other marketers.

Few people really understand this stuff ;)

And of course...

Keep growing,
Tom - SaaS Marketer

P.S.

And guess who's back?

Yep Latka is here with another massive edition of the best magasine in SaaS.

He emailed 5,000+ SaaS founders and asked them:

What was your revenue in Dec 2019?
What is revenue today?

Over 3,000 responded:

(Click for excel file. founders confirming revenue data when Latka emailed them)

On pages 7-12 you’ll see the full list.

Some highlights I enjoyed:

There are over 40 SaaS companies with more than $2m in revenues that grew more than 200% yoy
59 bootstrapped SaaS founders made the list (impressive considering they are competing with VC funded competitors)
21 are dev ops tools. 19 are sales and marketing. The next 2 big categories are team management tools and analytics tools

Click here to tell him where to ship your copy. 

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