Extra Crunch Tuesday: 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021

Welcome to Extra Crunch Tuesday

Since the pandemic disrupted the social rhythms of work and school, many of us have compensated by changing our relationship to digital media.

For instance, I purchased a new sofa and thicker living room curtains several months ago when I realized we have no idea know when movie theaters will reopen.

Last year, podcast sponsors spent almost $800 million to reach listeners, but ad revenue is estimated to surpass $1 billion this year. Clearly, I’m not the only person who used a discount code to buy a new product in 2020.

At this point, I can scarcely keep track of the multiple streaming platforms I’m subscribed to, but a new voice-activated remote control that comes with my basic cable plan makes it easier to browse my options.

Media reporter Anthony Ha spoke to ten VCs who invest in media startups to learn more about where they see digital media heading in the months ahead. For starters, how much longer can we expect traditional advertising models to persist?

And in a world with hundreds of channels, how are creators supposed to compete for our attention? What sort of discovery tools can we expect to help us navigate between a police procedural set in a Scandinavian village and a 90s sitcom reboot?

Here’s who Anthony interviewed:

• Daniel Gulati, founding partner, Forecast Fund
• Alex Gurevich, managing director, Javelin Venture Partners
• Matthew Hartman, partner, Betaworks Ventures
• Jerry Lu, senior associate, Maveron
• Jana Messerschmidt, partner, Lightspeed Venture Partners
• Michael Palank, general partner, MaC Venture Capital (with additional commentary from MaC’s Marlon Nichols)
• Pär-Jörgen Pärson, general partner, Northzone
• M.G. Siegler, general partner, GV
• Laurel Touby, managing director, Supernode Ventures
• Hans Tung, managing partner, GGV Capital

Normally, we list each investor’s responses separately, but for this survey, we grouped their responses by question.

Some readers say they use our surveys to study up on an individual VC before pitching them, so let us know which format you prefer.

Thanks very much for reading,

Walter Thompson
Senior Editor, TechCrunch
@yourprotagonist

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