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Good morning,
This week we announced the launch of the Forbes CxO platform, a next-level initiative to shine a spotlight on C-suite collaboration. The initiative includes exclusive Forbes research, a newsletter and ongoing coverage, and it kicks off with the launch of “CxO Nexus,” a CxO video-interview series. Through Forbes CxO, we'll examine the trends in C-suite partnerships that are necessary to spur impactful change and drive growth. Read more about it here and stay tuned for more information in the weeks and months ahead. Also catch the first several parts of the video series, featuring Delta CMO Tim Mapes and Chief Information Officer Rahul Samant, Peloton Head of Marketing Dara Treseder and Chief Membership Officer Brad Olson and Mars CMO Jane Wakely and Chief Digital Officer Sandeep Dadlani.
In other news, it's also earnings season. On Wednesday, Facebook reported its fourth-quarter results for 2020, posting revenue of $28.1 billion and picking up the pace of growth compared to the first three quarters of last year during the pandemic which saw $17.7 billion, $18.7 billion, and $21.5 billion, respectively.
With the Super Bowl less than two weeks away, more and more brands are announcing their plans for the big game, but how viewers watch may be a little different this year. According to Adtaxi's annual report on Super Bowl viewership trends, one in four people plan to stream the game this year, while 57% plan to tune in via TV or cable. And with the Covid-19 pandemic still raging across America, 68% of fans plan to watch at home alone or with members of their immediate household. AdTaxi also found that 67% plan to use more than one device to engage with Super Bowl content, with 72% planning to use social media and 37% planning to use a sports website.
When it comes to the ads themselves, new survey data from Lucid finds that 69% of respondents think the commercials will include pandemic-related themes such as social distancing or mask-wearing along with topics related to social justice. However, pricey ads may not sway buyers, with just 9% of respondents saying they're "very likely" to change their perception of a brand based on a Super Bowl spot. And in terms of the actual content, 42% only watch the ones with celebrities, while 66% think humor is the most appealing element.
And finally, a little more data to share: A new report from Porter Novelli looks at how the impact of cancel culture has evolved over the past year. For example, the PR firm finds that 64% of respondents think social media has given them "a voice to influence companies" while 72% feel "more empowered than ever before" when it comes to sharing their opinions about companies. Meanwhile, 66% say they'll still "cancel" a company if they do something wrong or offensive--even if they like a company's products or services--but 73% say they're less likely to cancel a company they think is "purpose-driven." And when it comes to forgiveness, 84% say they're more likely to forgive if it's a company's first time making a mistake. (There's a lot more data in the report, but we can't fit it all in here.)
As always, if you have story pitches, news tips, or anything else to share, please get in touch.
Marty
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