compound interest in marketing The eighth wonder of the world Feb 23 Yo team, There is a topic in marketing that no one talks about. It's a topic of such massive impact, that those aware of it, have a massive advantage over those that don't. Those that don't, seem stressed and jump between strategies, always hopeful... but rarely generate lasting results. Those that do, emit a zen like vibe. They stick to their strategy and generate eye-watering results over long periods of time. Let's get into it... If you were to fold an A4 piece of paper 42 times... how high would your piece of paper be? 1 metre? 10 metres? 100 metres? No, it would reach all the way to the moon. You see, the human brain is not build to understand exponential change... because there wasn't much exponential change around when we spent thousands of years evolving on the plains of Africa. Exponential change occurs when a process feeds back on itself. With the paper example above, each time the paper is folded, the height that is to be doubled, doubles. But what does this have to do with SaaS Marketing I hear you cry? Because these feedback loops occur in the marketing work that you do every day... if you're not aware of them you are either not looking or they are too small to notice. And this is the reason why few marketers leverage the power of compounding: it starts so small. The feedback loops start tiny and only after hundreds or thousands of loops do they start to have a visible impact. The tragedy being that most Flywheels are abandoned before they have a chance to flourish. The most significant of these loops is the Content > Social > SEO Flywheel. It goes like this: 1. You create awesome content and host it on your blog 2. You take parts of the awesome content and distribute them natively on social channels and link back to your blog 3. Over time, you start to rank, bringing in more organic traffic 4. More organic traffic, will mean more followers will follow and share your awesome content on social channels 5. More eyeballs on your content will lead to more backlinks, which will leads to greater rankings, more traffic and more social engagement 6. Repeat The first time this Flywheel turns, it's impact will be tiny and invisible... but the 100th time will be different. HubSpot have been turning this Flywheel for fifteen years. Your job as a SaaS marketer is to identify, understand, build and protect these Flywheels. I advise that you start with this Flywheel, and once that is turning you can move onto others... One more analogy to finish... The Chinese bamboo tree will spend 5 years developing, spreading its root system underground with no visible progress. Then in its six year, it will grow 80-feet in six weeks. This is what so many SaaS Marketer's get wrong. They will start a new type of blog post series... but then give up after three turns of the Flywheel due to "poor results" Now part of the blame must go to leadership, who push marketers for results without understanding the power of compounding. So next time your CEO asks you when you're going to "switch up the strategy", simply share this quote: “The first rule of compounding: Never interrupt it unnecessarily” - Charlie Munger And of course... Keep growing, Tom - SaaS Marketer P.S. If you want to start compounding with a podcast OR want to compound faster with your existing podcast with a host built specifically for marketers... then you can claim 50% off bCast (podcast hosting for marketers, by marketers) for your first month with code: SAAS. Features here: https://www.bcast.fm/features Pricing here: https://www.bcast.fm/pricing As an additional bonus, you will also get me as your personal podcast growth advisor... we will jump on a 15 minute call when you sign up to identify your podcast growth Flywheel ;) © 2020 London, United Kingdom You opted in by signing up, attending an event or through divine intervention. If you really want to break our heart => Unsubscribe

Why Does Vineet Devaiah Have Beef With bCast?

Tuesday, February 16, 2021

We find out... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Why Does Vineet Devaiah Have Beef With bCast? We find out... Feb 16 Around August

Tom's rant

Tuesday, February 9, 2021

b2b is changing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Tom's rant b2b is changing Feb 09 Yo team, There is a big sea change

Selling A SaaS Then Starting An Agency

Wednesday, February 3, 2021

With a very special guest... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Selling A SaaS Then Starting An Agency With a very special guest...

How JustCall Scaled Partner Revenue From 0 To $1m ARR

Tuesday, January 26, 2021

Two new blog posts... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ How JustCall Scaled Partner Revenue From 0 To $1m ARR Two new blog posts...

70 founders with $100m in revenue

Tuesday, January 19, 2021

Plus income report... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 70 founders with $100m in revenue Plus income report... Jan 19 Apologies, I

Growth Bite: With zero-click searches on the rise, boost traffic by finding keywords that get clicks

Thursday, March 4, 2021

Google is answering more and more queries directly in the SERP, and that means fewer clicks for many keywords. Get more traffic by finding keywords that are still getting clicks, then targeting those.

New report: The State of Mobility

Thursday, March 4, 2021

EV startups lead SPAC activity. North America takes a backseat. CB Insights Just Released! State Of Mobility: Investment & Sector Trends To Watch Dive Deeper Into The Transportation Sector's

📰 SaaSHub Weekly - 04 Mar

Thursday, March 4, 2021

SaaSHub logo SaaSHub Weekly - 04 Mar Top trending products for the last week Social Epoch logo Social Epoch Social Epoch is best CRM integration software for WhatsApp business. Which helps to manage

Handwritten notes grew this biz to $3M/year + Passive income: myth or reality?

Thursday, March 4, 2021

How luxury watch businesses generating millions thanks to Youtube ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Chrome Copilot, Lit Vibe, Debtlift, Emojuju, and Linkpage.bio

Thursday, March 4, 2021

A social network for burdened creatives, new creators & small businesses BetaList BetaList Daily Lit Vibe A social network for burdened creatives, new creators & small businesses Debtlift Debt

Today's Digest: Speed is the killer feature

Thursday, March 4, 2021

Your Indie Hackers community digest for March 4th ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Today's startups in 10 words

Thursday, March 4, 2021

Do you want to reach 1500+ developers, designers, investors, and entrepreneurs & support 10words? Check out our new sponsorship options. 10words.io Discover new apps and startups in 10 words or

I’m giving away a COMPANY to a subscriber

Thursday, March 4, 2021

Howdy, I LOVE hooking y'all up with goodies… So I decided to buy a company and GIVE IT AWAY to one of you gorgeous subscribers. 🎥 I Bought a $15000 Company and Gave It Away (here's what

three new micro-saas opportunities for you!

Thursday, March 4, 2021

Software Ideas Premium Newsletter preview - Issue #37! Software Ideas Newsletter ISSUE #37 Preview Unlock the full version: You can purchase the full version of this issue, which is already live in the

4 simple questions that CHANGED my life.

Thursday, March 4, 2021

The other day I discovered who Greg Izenberg is through a tweet that really stuck with me about the important questions we need to ask ourselves. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌