The Conversation - Is Clubhouse a fad or here to stay?

There’s very little to see on Clubhouse, the hot new social media platform. In an era of viral TikTok video clips and seemingly endless bursts of text on Twitter, the sound of the human voice has brought a surge of interest in audio chatrooms like Clubhouse. But in this era of podcasts, audiobooks and smart speakers, there’s clearly more to the picture.

University of Oregon journalism professor Damian Radcliffe identifies the combination of factors contributing to the audio chatrooms boom. He also explains what this moment says about the staying power of this latest form of telling stories around the campfire.

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