TikTok Marketing: A Content Strategy for Businesses

Hey Reader, we've got an exciting new edition to the newsletter called "News You Can Use," where we'll highlight important updates going on in our industry.

Here's two articles and a video for you today:

#1: LinkedIn Messages: What Marketers Need to Know
Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn Messaging has evolved to LinkedIn Messages? Discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox.

#2: Pinterest SEO: How to Optimize Your Content (Watch on YouTube)
Want more visibility on Pinterest? Wondering how to optimize your content for Pinterest search? Learn how to optimize your pins and boards for more exposure.

#3: TikTok Marketing: A Content Strategy for Businesses
Is your business on TikTok? Wondering what to post? Discover how to create a TikTok strategy for business. You’ll also get tips for using evergreen and trending content, choosing hashtags, and deciding when to post.

Sponsor:

The Complete B2B Guide to Social Media
Looking to increase customer engagement? This best-practices guide breaks down when to post, what types of content do best, which metrics to track--even how video impacts engagement.

​News You Can Use:

LinkedIn Launches New Company Pages Features: Businesses can now publish Stories, My Company tab updates, and Product pages.

TikTok Advertising Solutions Open to Canada: Self-serve ads and Shopify integration are now available to Canadian users.