Google To Phase Out Data-Driven Web Tracking And Advertising Based On Personal Browsing Activity

Plus: What The Tonal/Nordstrom Partnership Means For The Future Of Experiential Retail

Good morning,

We have yet another crumb in the ongoing cookie saga: On Wednesday, Google said it plans to stop tracking individual users' web browsing habits or selling ads based on them. The move is the latest indication that the search giant won't replace third-party cookies with a new form of tracking when it phases out cookies in its Chrome browser in 2022. The issue of how to track consumer behaviors is one that marketers, publishers and digital advertising companies continue to grapple with and will be a key topic of discussion during the IAB's annual leadership meeting next week.

In other news, Pinterest is going after marketers more aggressively as it looks to monetize the massive user growth it saw in 2020. After adding 100 million monthly active users last year, Pinterest CMO Andrea Mallard says the company is increasing its investments in video and content creators while also adding new content and data tools for advertisers.

As always, if you have news tips or story ideas, feel free to email me.

Stay well.

Marty

Creativity

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