Welcome To Midas Touch: Zapier Hits $5B | Sacca Talks Climate | Midwest VC On The Rise

Welcome to the first-ever Midas Touch, your weekly newsletter destination for exclusive insights, reporting and analysis from the world of venture capital and startup fundraising. I’m Alex Konrad, a senior editor at Forbes and the editor of the Midas List since 2014. I’m joined by venture capital reporter Becca Szkutak.

In this issue, you’ll find a rare interview with a familiar Midas face from years past making big new moves, a buzzy unicorn that shunned the VC “hamster wheel,” a reason for investors in the Midwest to take heart, and the inside story of how one startup’s valuation jumped 10x to $220 million in just eight months. Let’s get going.
March 7, 2021
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Zapier cofounders Mike Knoop (left), Bryan Helmig (center) and CEO Wade Foster (right) didn’t participate in a recent secondary sale.
Zapier cofounders Mike Knoop (left), Bryan Helmig (center) and CEO Wade Foster (right) didn’t participate in a recent secondary sale. Credit: ZAPIER
Profitable for years and with $140 million in recurring revenue despite raising just $1.3 million in venture capital, Zapier CEO Wade Foster is used to VCs banging on his (digital) door by now. In January, he relented, sort of. Zapier authorized employees to sell some of their shares in a secondary sale that valued his business in the billions overnight. Rumors of the round were first published by The Information at the time.

The price tag: Speaking for the first time about the round, Foster reveals Zapier’s real valuation: $5 billion. That’s what investors Sequoia and another not previously known, Steadfast Financial, paid to get into Zapier, which offers automation tools to connect some 300 partner apps together, mostly for small and medium-sized businesses. Sequoia’s Andrew Reed and Steadfast’s Karan Mahandru had chased a piece of Zapier for years, checking in with Foster and providing advice or help as they could.

The backstory: Zapier grew quickly in the pandemic, its CEO says, as small businesses pivoted their efforts online using Zapier’s low-code software tools. Foster predicts a new class of “mom-and-pop SaaS” online businesses with $5 million to $10 million in revenue will emerge from this moment and stick around. That includes tour guides and coffee shops that use Zapier without knowing any code. “If you interviewed them and said, ‘do you think you’re a no code expert,’ they would probably be like, ‘I don’t know what you’re talking about,’” he says.

The takeaway: The secondary sale takes the pressure off for Zapier, which has early employees who joined not long after its founding in 2012, while adding the support of two large firms without any dilution for its founders, none of whom participated. Says Foster: “I personally believe a lot in what we’re doing, there’s no other thing I could do with this money. If I were to take money out, the first thing I would do is find more Zapier shares.” As for whether Zapier might raise capital in the future? “Never say never,” says Foster. But he’s in no rush to “get on the hamster wheel.”
Up And To The Right
Tech circles — especially on Twitter — are buzzing about investors and VC firms fleeing traditional hubs for warmer (or cheaper) climates like Austin and Miami. Does that show up in the data? Not yet. Funds based in the top three markets (the Bay Area, New York and Boston) grabbed 73% of fundraising dollars in 2020.

The good news: funds outside of the top corridors are getting bigger, and have been since before the pandemic. Median fund size outside the top three has increased 69% over the last five years. The Midwest, in particular, has seen an 80% spike, from $8 million to $41 million.
Nontraditional Venture Regions Grew Faster Than VC Hubs Over The Last Five Years. Median fund sizes have been steadily growing across the U.S., but some markets, like the Midwest, have seen an 80% spike since 2015.
That upward trend seems poised to continue. Chicago-based Lightbank grabbed $180 million for its second fund and Durham, North Carolina-based SJF Ventures collected $175 million for its fifth fund, both in February. Forbes recently learned of an Indiana-based VC firm that closed what will prove to be the state’s largest fund to date. Stay tuned.
Deal Dive
AgentSync cofounders Niji Sabharwal and Jenn Knight have few complaints so far about scaling — and fundraising — from Denver, where they moved permanently mid-pandemic.
AgentSync cofounders Niji Sabharwal and Jenn Knight have few complaints so far about scaling — and fundraising — from Denver, where they moved permanently mid-pandemic. Credit: AGENTSYNC
Husband-and-wife entrepreneurs Niji Sabharwal and Jenn Knight had it much easier raising funding recently than during their seed round in June 2020. Then, the AgentSync founders had just showed up in Denver – a city where they’d previously only spent a long weekend – with a loaded-up minivan and a new empty house. Knight, the startups’ CTO, was pregnant. “I knocked on neighbors’ doors to get a WiFi password,” says Sabharwal, its CEO.

For its Series A, things were different. Talking strategy with investor Elad Gil one day, Gil told Sabharwal he wanted to lead a new investment in AgentSync, which tracks insurance broker licensing data for agencies and carriers, replacing spreadsheets with software. The next day, Sabharwal had a term sheet. Quickly Craft Ventures signed on to co-lead the $25 million Series A, all without AgentSync making a new pitch deck. The valuation: $220 million, exactly 10x AgentSync’s valuation from eight months ago.

How they did it:
  • Speed: AgentSync’s revenue is under $10 million, but annual recurring revenue grew by 6x in 2020, compared to 10x in 2019.
  • Stickiness: 14% of ARR comes from customers’ distribution channels expanding from using its software; a broker recruiting product in pilot already accounts for 9%. Zero customers have churned to date.
  • Network: Sabharwal was at the center of Zenefits’ high-profile regulatory problems in 2015 – licensing cut corners that could’ve benefited from AgentSync. Fast forward, and Zenefits cofounder Parker Conrad proved invaluable as first investor and connector to most of the startup’s seed investors, co-led by Gil and Raymond Tonsing at Caffeinated Capital. Through a fellow Denver startup, they met Operator Collective, another investor in the new Series A; Leyla Seka, a partner there, introduced them to her old boss and their new angel investor, Salesforce CEO Marc Benioff. (One twist: Craft Ventures’ founder, David Sacks, led Zenefits after Conrad. The two are not friends. But both are now key investors on AgentSync’s cap table.)
Their advice:
  • Learn to share. “Really good, data-driven updates, that’s been the biggest differentiator for us,” says Sabharwal. AgentSync’s monthly updates go out in the first week of each month like clockwork; they share data and numbers by department, no opinion. “Creating a lot of transparency and visibility means when it comes time for us to say, ‘hey, we want to fund these new R+D initiatives,’ we don’t need to go convince anyone,” Sabharwal says. “They know us, they trust us, they see the updates. It’s a quick conversation.” ­
Elevator Pitch
Chris Sacca photographed pre-“retirement” for the Midas cover story in 2015.
Chris Sacca photographed pre-“retirement” for the Midas cover story in 2015. Credit: JAMEL TOPPIN FOR FORBES
Last spring, Midas List alum – and 2015 Forbes cover venture cowboy – Chris Sacca put his spurs back on after dramatically announcing in 2017 he was hanging them up. The Twitter and Uber investor and billionaire’s new focus: Lowercarbon Capital, a firm he’s running with partner Clay Dumas and wife Crystal, focused on clean tech and environment-focused startups.

Once a ‘Shark Tank’ staple, Sacca’s tougher to wrangle now. But Midas Touch caught up with him on Thursday for an interview. Highlights below – and more to come on Monday on Forbes.com.

Midas Touch: Cleantech investing got a really bad rap in the 2000s. Do you think the scar tissue the VC community developed after some flameouts was deserved? What’s changed?

Chris Sacca: “I am super grateful to the gals and guys who put real money and sweat to work in the first wave of climate investing. I admire the risks they took. And you know what? If you look at the numbers today, their early portfolios have actually performed well. It just took more than ten years.

The issue was that it was just too damn expensive to start stuff back when they were investing. CapEx and OpEx were bonk. And so much of the stuff they wanted to build required handouts from lawmakers because the pricing just didn’t make sense. The firms that were pushing cleantech were staffing up with lobbyists to try to schmooze folks in Congress to get the subsidies they needed to have a snowball’s chance on a superhot planet.

But so much is different now. Huge, shared computing clusters have allowed nuclear fusion to be an impending reality. Bio and agricultural advancements are coming out of shared lab space that startups could’ve never afforded. Manufacturing is orders of magnitude easier and cheaper. Electrochemistry and stuff like CRISPR have all come so far that today’s founders can piggyback off of the hard work of those who took stabs at this shit before. Add to this that we now have a generation of hardcore scientists who went to school knowing that they wanted to start a climate tech company. Those folks used to dig into this super geeky biophysics hoping one day they would be a tenured professor with some steady health insurance.

Now we have this wave of punishingly brilliant minds who have benefitted from the demystification of the startup journey, thanks to programs like Y Combinator, who grab their degrees and raise a seed round to make their thesis a reality. We also have a couple of stealth companies where the founders are big name traditional tech entrepreneurs who have had legit exits and are now turning their talents toward saving the planet. I’m just blown away by the brains and the chops of the teams taking on the biggest challenge facing all living things on planet Earth. Can you tell I get excited about this shit?”

MT: How many investments have you made so far? Are these startups clustered in any geographies more than others?

CS: “As of today, we have invested in 40 companies. As of tomorrow, assuming we wrap this interview up in time to power through all of the DocuSigns, that number will be 41. Geographically, this stuff is everywhere. Europe seems to have had a head start. Turns out graduating without a small country’s GDP worth of student loans on your back makes it easier to focus on building some cool shit. And huge European companies have tended to make it a bigger priority to buy cleaner products and services, so the markets there have evolved much faster. But we have teams in Fort Worth, Boulder, Gothenburg, London, Maine, Australia, Fresno, Singapore, Berlin, Squamish, Houston, Detroit, and probably a bunch of other places I can’t roll off the top of my head. Get your hands on some Zillow stock because it has never been clearer that being in the traditional startup cities just doesn’t matter like it used to.”

MT: What’s the top piece of advice you both would give aspiring entrepreneurs interested in climate/clean tech? Do they need to be scientists? Practitioners? What about for the rest of us, whether it’s supporting them, buying from them, or investing in them?

CS: “Climate isn’t just some niche. This shit touches every single aspect of our lives. What we eat and drink, where and how we live, how we get around, the shit we use, how our lives are powered, name it. It’s everything. Yes, scientists and engineers are an indispensable part of the equation and fingers crossed this administration makes it easier for the best and the brightest to keep bringing their talents to the U.S. and that they start their companies here. But, just like not everyone who works at a tech company is a coder, not everyone who works at a climate tech company has a lab coat on. These companies need sales, marketing, customer service, finance, legal, HR, comms, as well as mechanics, drillers, farmhands, fishermen and women, and so on. In fact, people with those skills will be even more helpful because these companies are starting small and often don’t have experience in those areas.

So, yeah, want to be helpful? Check out the jobs pages at these companies. It may be unlike work you are doing now but you’ll feel so much prouder to roll up your sleeves every day. If you’re an investor, as long as you don’t have some kind of allergy to making money, get out your checkbook. If you are a consumer, hell yeah you should buy clean shit. Do so because these products are just plain better, cheaper, faster, cooler, and yeah, maybe get involved in this space if you, I don’t know, care about saving a few billion lives, give or take.”
Party Round
Our top stories and favorite reads from the week in VC.
Eynat Guez, center, has built a startup unicorn out of Israel with Papaya Global.
Eynat Guez, center, has built a startup unicorn out of Israel with Papaya Global. Credit: PAPAYA GLOBAL
So much attention is going to cryptocurrency prices themselves, and the looming Coinbase IPO. In Utah, TaxBit is well on its way to unicorn status with more traditional SaaS in a space I would bet will see a lot of VC action soon: crypto-related services software. (Forbes) — AK

Papaya Global CEO Eynat Guez reached a unicorn valuation after raising two rounds in six months for her Israel-based HR software startup, a promising sign as total investment dollars for women entrepreneurs proportionally dropped during the pandemic. (
Forbes) — BS

Bryce Roberts’ announcement that Indie.vc was shutting down disappointed some and inspired debate about what went wrong. One of the first rules of venture I heard years ago: “being early is the same as being wrong.” That seems an unfair outcome for Roberts, whose efforts have likely informed a whole generation of new alternatives to traditional VC. (
Medium) — AK 

Dogecoin, a cryptocurrency that started as a meme, is gaining legitimacy in an unlikely place: the NBA. Dallas Mavericks fans now have a new way to pay for that Luka Dončić All Star jersey. (
Market Insider) — BS

It got lit in VC group chats when Benchmark partner and Midas Lister Chetan Puttagunta changed his Twitter bio to note he was also investing at the seed stage. With Sequoia also pushing into the earliest stages, I expect to hear of more startups fielding quick interest from those firms and others making moves like Andreessen Horowitz. (
Fortune) — AK

Livestream shopping is a major industry in Asia but hasn’t seen the same success in the U.S. Collectibles may change that fast, as one-year-old startup WhatNot raised $24 million in the past year to meet demand for a new way to buy Pokémon cards and pins online. (
TechCrunch) — BS

In 2018, I
wrote about a new venture fund from Seattle-based Pioneer Square Labs. High demand for their latest $100 million fund is a good sign for startups in the region. (Geekwire) — AK

The pandemic gave a big boost to grocery delivery companies. Instacart raising funding at a $39 billion valuation this week clearly shows that investors think the habit will stick around longer than the virus. (
Forbes)BS
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