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Marketing Examples #060 — Seven birthday tips

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Hey — It's Harry. Today is my birthday. Don't ask how old! Only joking, I'm twenty-five. To my left is a glass of ribena.
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#060 - Seven birthday tips
Hey — Harry again.
Today is my birthday. Don't ask how old! Only joking, I'm twenty-five.
To my left is a glass of ribena. To my right are six empty Ferrero Rocher wrappers. Happy birthday to me. It's been a wild night.
Now, I must say, I've had a busy week and haven't managed to write a new case study. So, instead, I'm sharing seven of my favourite tips from the last two years. Enjoy.

1/ Don't think about “capturing emails”

Think about creating something worth subscribing to.

2/ No one cares what you can do

Everyone cares what you can do for them.

3/ Simple CTA tip

Add a few words to your button to handle the user's biggest objection to clicking.
Trainual made this change and saw an 18% lift in trial conversions.

4/ How to get more leads from your website

1/ Offer something upfront
2/ Use a real persons face and email
3/ Be specific with timings

5/ Clear writing is concise writing

• In order to → To
• In spite of → Despite
• In the event that → If
• A number of → Some
• The majority of → Most
• Has the opportunity to → Can
• Despite the fact that → Although
h/t Ann Handley (a legend)

6/ Cold emails shouldn't be cold

Here's one I wrote two years ago for an early stage startup.

7/ Let's rewrite a landing page

Put yourself in the customer's shoes. Kids don't care about “the next generation of SAT prep”. They care about “Acing the SAT”.
I also pulled up the $1 trial. And made the “five stars” feel REALER.
* * *
That's all folks. Thanks for your movies last week. It's fair to say Shawshank Redemption is the people's champion.
I drew a name a few hours ago and the winner is Lisa from Dundee who tells me it's okay to reveal her favourite movie is True Romance!
Congrats Lisa. I'll pop down to the post office tomorrow.
Now, I'm going to be away for a little while. I've got my course to make. And I want to make sure the next newsletter is awesome.
When I'm back, I'm coming back better than ever.
Over and out — Harry
PS — To anyone who emailed about the course. Thank you. I'm taking the time to reply to each one properly. Bear with me.
Oh, last thing
Two job opportunities. Neither are sponsored. I'm sharing because I'd apply for both myself if I wasn't doing this.
1/ Tim from Ahrefs is hiring a content marketer
2/ Mikael from Unsplash is hiring someone to run email and social media (send a DM)
Last Sunday I put together this email series — The 5 articles subscribers found most useful over the last 2 years. If you'd like them in your inbox — click here.
Enjoy the tips? Please do forward to pal. Get forwarded this? Welcome aboard. More articles here. Or you can subscribe here :)

You are receiving this email because you signed up for my mailing list.
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