Startup Alley is a huge part of every Disrupt  — it’s where hundreds of innovative, ground-breaking early-stage startups showcase their tech talent, products, platforms and services. At this year's Disrupt on September 21-23, we’re shaking things up a bit to help exhibiting founders make the most of this virtual environment.

• Pitch it. Pitch it real good. Bring the heat, because every Startup Alley founder gets a guaranteed spot to deliver a 60-second elevator pitch to the Disrupt audience. 
• The Startup Alley Crawl. Every startup category will have an hour-long crawl in the agenda, where we'll go LIVE from the Disrupt Stage to interview a select number of founders from that category.
• Startup Battlefield Wild Card. The Startup Battlefield is the stuff of legend. Two Startup Alley exhibitors — chosen by the TechCrunch Editorial team — will compete in this year’s Startup Battlefield competition for a shot at the $100,000 (equity-free) cash.
• Startup Alley+. Every approved Startup Alley exhibitor is eligible, but only up to 50 companies will make the final cut to participate in Startup Alley+. These founders receive, at no additional cost, a curated experience to set them up for additional opportunities, learnings, exposure and success before Disrupt even starts. Find out more here.