How personalization shapes the retail industry

How Retailers Are Leveraging Personalization

As the pandemic hit retail in 2020, the conversation around personalization changed. While some retailers shifted budget elsewhere, many brands worked even harder to gain share by targeting new consumers with timely products as they moved to online shopping.

In this Trendline, explore the different ways personalization is shaping the retail space and predictions for the future. Trendline highlights include:

• What the pandemic has taught us about Gen Z consumers
• Nike's expansion of small-format Nike Live stores
• The paradox between digital personalization and data privacy