Bootstrapped Podcast - Be so good they can’t ignore you

Hi Bootstrappers,

Peldi Guilizzoni, founder of low-fidelity wireframing tool Balsamiq, joins me this week.

We discuss 

  • why Peldi tracks almost nothing except revenue and profits
  • on "being so good they can't ignore you"
  • talking to customers instead of using analytics
  • how to apply a coder's approach to marketing
  • how Balsamiq is run like a "cozy restaurant on the web"
  • not getting to code much when running a software company
  • the painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)
  • choosing technology carefully for your company

Listen to this week's episode of Bootstrapped.

Until next time,

Steve McLeod
Bootstrapped podcast | Bootstrapped community

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