I met Alan Dye, Apple’s vice president of Human Interface Design, in February 2015, when I first got the original Apple Watch, which went on sale a few weeks later. Since then, I interviewed him when ECG was coming to Apple Watch and, most recently, some weeks ago when the latest Apple Watch faces had landed. Here’s an edited version of that conversation. In this first part, we talk about how the design of the Apple Watch came about, and how the software has evolved. Next week, designing the latest Apple Watch faces, what the ECG animation means and more.
David Phelan The first Apple Watch came in spring 2015, so, thinking back over those more than five years, what were the guiding principles when it came to designing the interface for the Watch in the first place?
Alan Dye Like we do with any new project, early on we spent a great deal of time thinking about not only the first version, but of course, how we create a design system for Apple Watch that can live long into the future. A lot of what we were thinking about at the time were core concepts, for instance, around legibility.
We’d certainly never worked with a display size that small: how do we impart a great deal of data on such a small display at a glance?
We spent time looking back at and learning about the history of time-keeping, to better understand how time has been kept through the ages.
A lot of that guided the work that we did on the Watch faces and I think you see that certainly in the original collection of faces, but all the way through to the newest ones we've done now. A lot of those early principles around things like legibility at a small scale forced us to even design a new typeface that became eventually the one we use for all Apple products and all Apple marketing.
All of those core original concepts. I think you still inherently see in the work that we do today. Another good example you might look at is even just the design of the hands themselves, which we've kept very consistent over the past five years.
DP Is legibility one of the things that guided you towards basically a rectangular shape rather than a round shape for the Watch?
AD Yes, that's right, we knew that one of the key features of Apple Watch was going to be to impart more data or even to share notifications with the user so that they could get at-a-glance, hopefully meaningful and important information without having to use their phone. Knowing that people were going to be to be reading and sharing information on their wrist, we knew that the solution was to rely on the rounded rectangular form.
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