March 23 - Stitch Fix gains another Amazon vet | A look at Nike's DTC strategy

March 23, 2021 | Today's news and insights for retail leaders

Note from the editor

When I joined Retail Dive, direct-to-consumer brands were already a hot topic. Over the years, we covered this cohort's shift from online pure players to omnichannel businesses with brick-and-mortar partnerships and their own leases. We watched as some were acquired by more traditional players and others struggled to reach profitability.

As the model grew, some of retail's bigger names also moved to capitalize on it, either by bringing popular DTC brands into stores or by expanding their own share of DTC sales. (In fact, our story on Nike today is about the biggest name in sports doing just that.)

Put simply: DTC continues to be a hot topic. That's why we're so excited to launch our newest weekly, which will focus on all things DTC, next Tuesday. You can sign up for Retail Dive: DTC, and any of our other newsletters, here.

Think a colleague might enjoy Retail Dive: DTC? Send them this link: https://www.retaildive.com/signup/insiders/?signup_referred_by=60091a9be19a9279a2247d3d

Cara Salpini
Senior Editor, Retail Dive
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March 23 - Stitch Fix gains another Amazon vet | A look at Nike's DTC strategy

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