Flexport's CEO On The Suez Ship | VC In Oklahoma! | Millions For Food Allergies

Welcome to this week's Midas Touch, your weekly newsletter destination for exclusive insights, reporting and analysis from the world of venture capital and startup fundraising. I’m Alex Konrad, a senior editor at Forbes and the editor of the Midas List. I’m joined by venture capital reporter Becca Szkutak.

Last week we looked at crowdfunding’s
newest hype man on Clubhouse, a rare case of a woman VC promoted to partner, crypto funding reaching the moon, and a new startup unicorn helping verify your identity with the DMV.

This week, we're checking in with Flexport CEO Ryan Petersen about shipping's meme moment in the Suez, looking into a new venture fund in Oklahoma, mapping ServiceTitan's valuation journey, and diving into food allergies getting investor dollars. Let’s get going.
March 28, 2021
Elevator Pitch
The containership Ever Given has remained stuck in the Suez Canal since Tuesday.
The containership Ever Given has remained stuck in the Suez Canal since Tuesday. Autoridad del Canal de Suez/AP
Ryan Petersen loves memes. Rarely do they cross over into the realm of his startup, Flexport. On the one hand, the backlog of ships waiting to proceed to ports due to the ongoing blockage of the Suez Canal by the containership Ever Given is a crisis for anyone whose startup bills itself as “the platform for global trade.” On the other, “We don’t usually see people meme-ing about our industry. All of a sudden, they’re hyper-relevant to my day job,” he says.

Though he calls himself a technologist and not a ship expert, Petersen lives in the world of shipping lanes and air freight routes at
$3.2 billion-valued Flexport, which provides software for companies to book and track shipment of their products. Petersen’s also a CEO who speaks his mind. So he was exactly whom Midas Touch wanted to check in on to make sense of the Internet’s sudden ship obsession.

What happened
: Petersen’s low-down: we should be surprised this doesn’t happen more often. Accidents are fairly common in shipping – at least one big one happens a year, Petersen says, just not typically in the Suez. For American readers feeling superior, Petersen also notes that U.S. infrastructure lags many other regions. The size of the Empire State Building, the Ever Given can’t dock in at any U.S. port at all, Petersen says, as those ports lack deep enough channels or large enough cranes to unload it. As for who’s hurting, Flexport was one of many bookers with inventory on the ship and others lined up behind it, Petersen says. Insurance covers this type of disaster, but could take years to resolve.

The tech angle
: With billions of dollars on the line each day of delay, why couldn’t tech stop this sort of problem? While software models can map weather patterns in real-time, and satellite companies provide a constant view, Petersen says this type of freak event shows a limit of big data. “All of the data comes from the same place, which is the past. If something like this hasn’t happened before, it’s not going to be in the model,” he says. Instead, data – and software like Flexport’s – is better suited to mapping what to do after such an event.

What about convincing Elon Musk to turn to automated ships next? Petersen says that the historical way of navigating harbors, shallows or canals like Suez – bring onboard a local pilot who navigates the passage all day, every day – largely works. Beyond that, it’s simply far less of a cost savings to automate a massive ship already with a skeleton crew of 20 or so versus the dozens of cranes and trucks that meet the ship at harbor. “Those labor cost savings border on several orders of magnitude more,” he says.


What’s next
: Petersen’s been talking to experts about the Suez situation himself; there’s hope that the Ever Given will catch a high tide on Sunday night. In the meantime, Petersen will keep sharing memes and enjoying the moment as best he can. “I am kind of enjoying the whole world waking up to the fact that our container shipping is fascinating, and also photogenic and beautiful,” he says.
Oversubscribed
The Cortado Ventures team
The Cortado Ventures team with founder Nathaniel Harding, center. Cortado Ventures
At Oklahoma City-based Cortado Ventures, Nathaniel Harding knows that people might not expect the Sooner State to have a budding venture scene. The former founder of Antioch Energy says that he and Cortado co-founders David Woods and Mike Moradi got together in 2019 to pool their entrepreneurial experiences in a bid to help boost venture activity in the underfunded region — and have already seen the area transform. “Almost every week I speak to another person who has moved here to join, to start, or try to start their company,” Harding tells the Midas Touch. Cortado launched last year and ended up raising twice its expected capital in half the time they expected —all during Covid-19. 

The backdrop: Momentum has bubbled in the region over the past few years as needed infrastructure has moved in. Entrepreneurship centers like StarSpace46, based in Oklahoma City, and 36 Degrees North, based in Tulsa, now offer coworking spaces, workshops and events for founders. State universities like Oklahoma State and the University of Oklahoma both have nationally ranked entrepreneurship programs, neither of which existed 20 years ago. “It’s all happened pretty quickly,” Harding says. “A lot of infrastructure and a lot of programs in place really focusing on the early stages and helping entrepreneurs. We want to be at the end of that pipeline.”

The fund: Cortado raised $20 million to focus on pre-seed and seed companies based in Oklahoma. The emerging VC grabbed capital from high net-worth individuals and family offices, most of which are based in Oklahoma and have never invested in the asset class before. The firm plans to invest in about one company per month over the next few years and is saving half of the fund for follow-on rounds. Harding says they are finding great opportunities focused on some of the legacy industries in the state, like energy, supply chain and business services. 

The bottom line: VC opportunities are growing in the state. Oklahoma just minted its first unicorn in 2020, fintech company Alkami Technologies, which hit a $1.27 billion valuation after raising a $140 million round last year (though the company moved some years ago to Plano, Texas). The state also recently passed legislation that will let Sooners deduct up to 60% of an equity investment into a tech company or startup as a way to help promote the diversification of the state’s economy. “This part of the country is often overlooked and underfunded,” says Harding. “There are some legacy industries here ripe for innovation and a lot of talent here to do it.”

Up And To The Right
On Friday, Forbes broke the story of a new $500 million funding round for ServiceTitan, a Glendale, Calif.-based software provider for tradespeople like plumbers and electricians. That round quintupled ServiceTitan’s valuation — a steep increase for a company valued at just $100 million in 2015.
ServiceTitan's valuation history
ServiceTitan's valuation from its 2015 Series A to its recent Series F this year. ServiceTitan
Looking at ServiceTitan’s funding history overall, one sees how a high-growth tech company’s value can accelerate over time. Also of note: ServiceTitan’s Series E round. Unearthed by the Los Angeles Business Journal from a filing last May, the small round represents a slower uptick in ServiceTitan’s valuation as the company boosted its cash reserves during the initial global spread of Covid-19.
Deal Dive
After a childhood marred by hospitalizations and health scares due to her life-threatening food allergies, Abigail Barnes set out to build a product to help. The former attorney is the founder and CEO of Allergy Amulet, a startup she launched from Madison, Wisconsin after five years of lab development. The company hopes to to launch its first two sensors, one to detect peanuts and another for soy, later this year. “There is definitely a need out there for this product,” Barnes tells the Midas Touch. “We get emails regularly from people asking when the product will be available.”
Abigail Barnes, CEO of Allergy Amulet
Allergy Amulet Abigail Barnes has raised more than $5 million for her food allergy testing startup. Allergy Amulet
How it works: The Amulet features two parts: a sampler that allows users to grind up a pinch of food, and a tester small enough to fit on a keychain that uses electrochemical sensors to determine if the allergen is present. The process takes about one minute, Barnes says, and users can track their results on an app. The tech was designed by cofounder Joe BelBruno, a chemistry professor at Dartmouth College, who previously helped design sensors to determine traces of marijuana in cigarettes. He also happens to be allergic to tree nuts. Barnes declined to share planned pricing information, but said they want to make the direct-to-consumer product widely accessible. 

The round
: Far from Silicon Valley, and with check sizes larger than ever, Allergy Amulet’s recent funding has been easy to overlook. But the startup has raised a serious amount of seed capital, most recently an $800,000 extension led by AllerFund, a VC focused on innovation in the food allergy space, with participation from LightSpeed Capital. Allergy Amulet’s raised $5.8 million overall from investors ranging from Microsoft and the Green Bay Packers’ Titletown Tech to traditional firms like Deep Work Capital and Dipalo Ventures. “I think there is a lot of momentum in the space right now,” Barnes says. “I think there is a huge impact that our product could have and our investors saw that and want to be a part of it.”

The opportunity: Food allergies impact more than 32 million people in the U.S. and the percentage of children and adults with such ailments has been growing, according to research from the Center of Disease Control. Other startups have popped up like Partake Foods, which specializes in allergen-free cookies and counts Jay Z’s venture firm, Marcy Venture Partners, as a backer. It’s telling that AllerFund’s dedicated a fund thesis to the market. So whether it’s Allergy Amulet or another, expect such startups to go mainstream soon.

Party Round
Our top stories and favorite reads from the week in VC.
BBG Ventures founders Susan Lyne and Nisha Dua.
BBG Ventures founders Susan Lyne (left) and Nisha Dua (right) have raised a $50 million third fund to invest in women founders. BBG Ventures
Seven years ago, investors told the founders of BBG Ventures that they would never be able to build a top-tier firm by investing only in women-founded startups. Three funds later, managing partner Susan Lyne estimates they’ve seen about 8,000 such companies. (Forbes) — BS

Sakara Life may be the slow-and-steady tortoise that wins the meal-kit race — at least among U.S. holdouts against Europe’s public leader in the category, Hello Fresh. Profitable and with $150 million in revenue, Sakara Life has raised just $20 million of venture capital. (Forbes) — AK

Online notary startup Notarize helped keep the auto and real estate industries running last year when everything moved online. The company topped off a year of 600% growth with some fresh funding. (Forbes) — BS

In this week’s edition of “Maybe I actually don’t understand venture capital,” Robinhood has filed to go public after a quarter of regulatory turmoil. Will retail investors be able to game the Robinhood stock on the Robinhood app? Asking for a friend. (TechCrunch) — BS

Majority Black-run VC firm MaC Venture Capital has a new $100 million-plus fund. (Fast Company) — AK 

Spark Capital may have set a new venture ethics precedent this week. When the firm backed out of its investment into retro camera startup Dispo, it became the first VC to do so based on the action of an individual who already stepped down.  (Axios) — BS

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