Google Play Developer Newsletter | Google Play service fee reduction, new Play Console metrics, and more.

What’s new on Android and Google Play

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March 2021

Helping developers succeed on Google Play

To better support developers in growing their business on our platform, we are reducing our service fee to 15% on the first $1M USD in annual revenue. Every developer, regardless of size, will be eligible for this benefit starting in July 2021.

LEARN MORE

What’s new on Google Play

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New metrics in Play Console: see details on 28-day returning users, DAU and MAU growth rates, ARPDAU, and more, all with the ability to compare to a peerset.

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App quality resources: new checklists and guides can help keep you up-to-date with the latest quality standards.

•

Sub-dollar pricing expansion: set prices as low as USD 0.10 in 20 more countries across Europe, Asia, South America, the Middle East, and Africa.

PLAY CONSOLE

What’s new on Android

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Android 12 Developer Preview: give your feedback to help us shape the final product.

•

Sleep API for Android: power features on your app when someone goes to sleep, is sleeping, or wakes up.

ANDROID STUDIO

Upcoming Google Play and Android deadlines

March 2021:

•

If your app uses location in the background, start the approval process by completing the permissions declaration from the App content page (Policy > App content) in Google Play Console.

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New apps submitted after April 16, 2020 need approval to access background location. Apps published before April 16, 2020 need approval by March 29, 2021.

August 2021:

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New apps must target at least Android 11 (API level 30).

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New apps and games must publish with the Android App Bundle.

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New apps using Play Billing must use Billing Library version 3 or newer.

September 2021:

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All apps must comply with the payments policy update.

UPCOMING DEADLINES

Featured Medium articles

Optimize app retention with the Hooked Model
(by guest author Nir Eyal)

How developers can support user wellbeing
(Part 3)

Improve app stability with Firebase Crashlytics and Kotlin

Learn how developing with Kotlin can lead to fewer crashes, and how to monitor your app’s stability with Firebase Crashlytics after your app is released.

FIREBASE & KOTLIN

Flutter 2 is here

Download the latest installation bundle to get release 2 of the SDK. Install, explore the new features, and build something beautiful.

LEARN MORE ABOUT FLUTTER

Play Academy: Track installs, uninstalls, trends and engagement with Play Console statistics

In this course, you’ll learn how the Play Console statistics pages can help you determine fundamental install and uninstall metrics by user and device, show change over time, and get valuable insights into your app's business performance.

LAUNCH PLAY ACADEMY

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The Google Play team

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Google Play Developer Newsletter | Google Play service fee reduction, new Play Console metrics, and more.

Helping developers succeed on Google Play

What’s new on Google Play

What’s new on Android

Upcoming Google Play and Android deadlines

Featured Medium articles

Optimize app retention with the Hooked Model
(by guest author Nir Eyal)

How developers can support user wellbeing
(Part 3)

Improve app stability with Firebase Crashlytics and Kotlin

Learn how developing with Kotlin can lead to fewer crashes, and how to monitor your app’s stability with Firebase Crashlytics after your app is released.

Flutter 2 is here

Download the latest installation bundle to get release 2 of the SDK. Install, explore the new features, and build something beautiful.

Play Academy: Track installs, uninstalls, trends and engagement with Play Console statistics

Older messages

Google Play Developer Newsletter | #TheAndroidShow, Android 12 Developer Preview, and more

Google Play Developer Newsletter | best apps from 2020, spotlight on user retention, and more

Moving forward, together

Google Play Developer Newsletter | MAD Skills, 2021 target level API requirements

Google Play Developer Newsletter | CD Projekt Red - Play Asset Delivery case study, MAD Skills, and more

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