Connect the Physical and Digital Customer Journey

 
 
 
 
 

Connect the Physical and Digital Customer Journey

 

Today's retailers want to connect their digital marketing efforts with actual in-store outcomes. And in a time where in-store traffic is low, many are seeking ways to go further and retarget their "unknown" in-person shoppers with online ads.

In this on-demand webinar, explore ways location based-marketing may actually be hindering these efforts. We'll highlight:

  • Best practices to ensure data accuracy and quality
  • The impact false negatives and false positives can have on your digital efforts
  • Ways to scale your program to accurately reach your target customers
 
 
 

Want to reach 109,000+ marketing and social media executives with your own message? Contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Social Media Today. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Social Media Today is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

 
 
 

Older messages

March 30 - TikTok Launches New 'Playlists' Feature | Instagram Expands IGTV Ads to the UK and Australia

Wednesday, March 31, 2021

Facebook Expands 'Rise' Ad Agency Skills Training Program to More Regions; Reddit Announces Expansion of Operations in Canada as it Seeks to Boost its Ad Business; Facebook Provides Tips on How

March 29 - Twitter is Developing New 'Community' Tools | Instagram Tests 'Remix' for Reels

Monday, March 29, 2021

The Latest Hearing of Big Tech CEOs Was Another Missed Opportunity for Real Progress; Twitter Spaces Will Soon Been Accessible Via Desktop PCs; YouTube Provides New Overview of Shorts for Creators,

Weekender: Instagram Announces That Stories Drafts are Coming Soon

Saturday, March 27, 2021

March​ 27,​ 2021 Sign up | Forward Industry Dive TRENDLINE How Marketers Can Leverage Out-of-Home Advertising Learn how brands like Uber and Hulu are leveraging out-of-home advertising to build

March 26 - Twitter Previews Potential New Account Safety Tools, Launches New Update for Birdwatch

Friday, March 26, 2021

Twitter Expands Test Pool for Spaces on Android, as Clubhouse Falls in Daily Download Rankings; Facebook Shares New Tips on Building Brand While Driving Direct Response Through Ad Campaigns March​ 26,​

The evolving role of print in retail marketing

Friday, March 26, 2021

The pandemic has required businesses to be creative like never before in their communications with employees, customers and suppliers. What role will print play in a post-pandemic retail environment?

You Might Also Like

☕ We’ll be watching you

Thursday, March 28, 2024

Tag Heuer's watchmaking apprenticeship program. March 28, 2024 Retail Brew PRESENTED BY Listrak Hey hey, everyone. It seems people are unsure whether 7-Eleven's hot dog-flavored sparkling water

Inside Spokane’s push to build the next great U.S. tech hub 

Thursday, March 28, 2024

New app allows Amazon One palm-tech signup | Women's clothing startup sees pockets of opportunity ADVERTISEMENT GeekWire SPONSOR MESSAGE: The GeekWire Awards return May 9, 2024: Celebrate the

☕ Double or nothing

Thursday, March 28, 2024

Why GroupM is doubling its clients' investment in women's sports. March 28, 2024 Marketing Brew PRESENTED BY Iterable Happy Thursday. In honor of National Gelato Day, Talenti created the

Kahneman Quotes, The Future of Creativity, and the Magic of How I Built This

Thursday, March 28, 2024

Ten stories that have given us creative inspiration this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Rejection Dust

Thursday, March 28, 2024

Are you, like Toni Morrison, looking for something more interesting to read? Rejection Dust By Caroline Crampton • 28 Mar 2024 View in browser View in browser The Dust Of God Sam Kriss | Numb At The

🎙️ Meet the Secret Weapon Behind Sci-Fi’s Biggest Franchise

Thursday, March 28, 2024

Plus: A novel anti-aging treatment revitalized mice immune systems — will it work in humans? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Squeezed by African Coups, Biden Cozies Up to the World’s Worst Dictator

Thursday, March 28, 2024

Famous for its repression and torture, Teodoro Obiang's Equatorial Guinea got an aid delivery from US Special Operations forces. Most Read Elon Musk Fought Government Surveillance — While Profiting

Practically-A-Book Review: Rootclaim $100,000 Lab Leak Debate

Thursday, March 28, 2024

I watched 15 hours of COVID origins arguments so you don't have to - but you should! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

SIROTA’S SIGNALS: This Graph Explains The Discontent

Thursday, March 28, 2024

Plus, a nonprofit health care system secretly becomes a debt collector, regulators may help you find cheaper credit cards, and Big Tech's plan to keep preying on kids. SIROTA'S SIGNALS: This

Is Biden on track for defeat? The debate, explained.

Thursday, March 28, 2024

Plus: How happy are you? What will SBF's sentence be? And more. March 28, 2024 View in browser Good morning! If you've consumed any kind of news about the 2024 presidential election cycle