[Guide] An Inside Look at Generation TikTok

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There's no question that TikTok has gone global - with 1.2 billion users, it's set to define the online behavior of an entire generation.
For brands, TikTok is tough to crack. How do you leverage the hashtags, speak to the humor, and drive purchase intent in 60 seconds or less?
As your gateway to success with Gen Z, we've pulled together an Inside Look at Generation TikTok. It's your definitive guide to tapping into TikTok. Learn what scroll-stopping content looks like to Gen Zs as we cover:
  • TikTok success stories: follow in the footsteps of early adopters who leveraged viral content to tap into Gen Z.
  • Keeping it funny: humor is a cornerstone of TikTok content - learn how to balance it with your brand voice.
  • TikTok and shopping: find out exactly what you need to do to reach the 55% of TikTok users who bought something after seeing it on the app.
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