What brand loyalty looks like in 2021 and more inside

Discover the latest in loyalty solutions.

Rethinking and Rebuilding Brand Loyalty in 2021.

The Covid-19 pandemic disrupted customer’s shopping behaviors. The customer you once had may not be the same customer who returns to your store. They have different profiles, preferences and redemption behaviors. This means brands must quickly rethink and find ways to adapt their loyalty strategy positioning and personalization - while at the same time preparing for what is sure to be an upcoming surge in shopping behaviors.

READ NOW

Move Beyond Transactional Relationships

Throughout 2020, Kobie surveyed over 1,500 consumers who have used loyalty programs in an effort to pinpoint what consumers are expecting from their favorite brands. The questions we asked ranged from, “Would you go to a less convenient location for a better loyalty program?” to, “Why did you stop actively participating in a loyalty program?” Our research gave us three key takeaways:

1. Loyalty programs need to stand out and differentiate from brand competitors (76% of consumers say the loyalty programs they belong to feel similar to one another)

2. Experience outweighs price in the eye of the consumer (63% of customers are willing to pay for a loyalty program if the perks are good enough)

3. Emotional connection requires meaningful rewards and frictionless experiences every step of the way (40% of consumer have left a loyalty program because it took too long to earn)

Download the research report today for all of the insights and to see if you can rethink parts of your loyalty strategy, and focus on moving beyond transactional relationships with customers in 2021.

WHAT CUSTOMERS EXPECT FROM LOYALTY

Did you hear?

Kobie was named a Leader in the Forrester Wave™: Loyalty Solutions, Q2 2021 report, ranking us among the top 5 loyalty solutions providers. Download the Forrester report to find out what makes Kobie a Leader.

DOWNLOAD THE FORRESTER REPORT

Kobie is a loyalty marketing company that designs, builds, supports and optimizes customer experiences for many of the world’s most successful brands. Kobie believes in building relationships by deepening the emotional and behavioral connections brands have with their customers. Our integrated and innovative loyalty solutions deliver the most impactful results for our clients’ bottom line. To learn more, visit Kobie.com

Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

What brand loyalty looks like in 2021 and more inside

Older messages

Marketers Need an Integrated Platform

April 15 - Instagram Tests the Option to Hide Like Counts on Posts | Facebook Shares New 'Social Skills' Update

Weekender: Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

Webinar: Unpacking five key customer experience ecommerce trends for 2021

April 14 - Best Buy pilots membership | West Elm launches influencer program

You Might Also Like

AI chatbots keep failing every accuracy test thrown at them

Everything We’ve Written About That’s on Sale at Nordstrom

What A Day: Bad Car-ma

Rohingya refugees just lost half of their food aid. Now what?

Shayne Coplan’s Big Bet Is Paying Off

We need your input.

We Talkin’ About Practice?

Seattle startup takes eco-friendly aim at recycling clothing

☕ The beauty of it all

🤔 What’s in your wallet? A scam.