Make your money work for you

Historically, over the long term, investing has been more powerful than saving. Here's why this matters: Women could be missing out on hundreds of thousands — for some women, millions — of dollars over time by saving their money rather than investing it.

Illustration of a phone screen reading “Why Investing. Historically, over the long term, investing your money has been more powerful than saving it.” Below the text, there is a bar graph. The shorter light teal graph reads SAVING and represents $9,371. The taller dark teal graph reads INVESTING and represents $17,528.

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What’s the difference between saving and investing?

Saving: Literally taking your hard-earned cash and keeping it somewhere, whether it’s a bank, a cookie jar, or under a mattress. If you’re lucky, you might earn a small amount of interest if it’s in a savings account. Research shows that women keep 71% of their assets in cash, compared with 60% for men.* Enter: the gender investing gap.

Investing: Using your money to buy investments, which involves a bit of risk. These can be individual stocks, bonds, shares of a fund. At Ellevest, we believe in diversifying your investments (not keeping all your eggs in one basket), so we use exchange-traded funds (ETFs).

Your money goals aren’t cookie-cutter, so your investment portfolio shouldn’t be either. That's why we make it easy. Even if it’s only a dollar, just make a deposit and Ellevest will take it from there.**

Starting to invest is one of the best small wins you can make happen yourself today.

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*Here is where we got that stat.

**The Ellevest Membership investing service doesn’t require you to maintain a minimum account balance. However, there are portfolio-specific minimums (ranging from $1 to approximately $240). You may not receive the entire recommended portfolio until your account balance meets the respective portfolio minimum.

All opinions and views expressed by Ellevest are current as of the date of this writing, for informational purposes only, and do not constitute or imply an endorsement of any third-party’s products or services.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice.

Information was obtained from third-party sources which we believe to be reliable but are not guaranteed for accuracy or completeness.

Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time.

Diversification does not ensure a profit or protect against a loss in a declining market. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.

support@ellevest.com | 844-ELL-7100 |

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