🧲SMN #40 + open to consulting (limited offer)

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Hey!

I'm reaching out to you with 2 great news!


1. The Brainiac database has expanded twofold!

The number of biases, principles, and models stay the same, but the amount of information they contain is 2 times bigger! Still concise, yet more valuable


2. As the KSH platform expands (2 more people are joining the team this month) I'm giving space for private consultations - this is the first time since I've started working on this project.

I want to get to know you better to expand this platform in the right direction.😉 


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  1. The archive with 82 more viral marketing case studies

  2. Another 104 case studies - 2 per week

  3. Social Media News once per week

  4. Brainiac 2.0 - the list of 150 cognitive biases, principles & models

Digital marketing changes every year.
These principles are timeless.


What're the things you wished you started 5 years ago?
Don't make the same mistake again!


Join us here!

Social Media News #40


April 29, 2021

In today's Newsletter: TikTok lead gen ads, Telegram payments, and more...

TikTok’s Lead Generation ads are now available to all businesses globally. TikTok just launched Lead Generation ads will enable brands to capture user data directly from their in-stream ads.


Lead Generation ads on TikTok include CTA which leads users into the form process.

Telegram will now allow bots to accept payments without leaving the app.


Merchants can now natively accept credit card payments in any chat, relying on 8 integrated third-party payment providers such as Stripe.

The app doesn’t store any payment information, and no commission is taken from purchases.



Telegram also adds the ability to schedule voice chats for the future.


Other than that, Telegram is also rolling out two experimental web apps, pinch-to-zoom in photos, and an improved video player.

Up till now, a YouTube channel and the Google account had the same name and picture.

The new policy changes that, allowing for separation of channel name and Google name.

But there’s a catch - if a channel name is changed, it will lose its verification badge, and the creator will have to reapply to get the channel verified again.

At the moment only available to a small group in the US, professional profiles are a new tool that will allow any kind of business to display more information about their business directly on their profile.

A study from the Computational Journalism Lab, shows the evidence that the Twitter's algorithm buries external links.


The study shows the algorithm:

  • showed fewer external links,

  • elevated lots of “suggested” tweets (from non-followed accounts),

  • showed a greater diversity of sources,

  • slightly shifted exposure to different topics,

  • and Had a slight partisan “echo chamber” effect


On average, 51% of tweets in chronological timelines (past) contained an external link, compared to just 18% in the algorithmic timelines.

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