Social Media Today - Knowing people is still doable!

Do brands need third-party cookies to have a successful digital marketing and customer identity resolution program? The answer is “they better not,” because soon third-party cookies will be going away.

But the stakes for transitioning away from that marketing approach are high. Getting everything right isn’t an option, it’s a must in the highly scrutinized and increasingly competitive digital marketplace. Now, more than ever, high-quality first-party data is essential for brands to know and understand their customers.

Brands are working hard to build first-party data solutions to take control of their marketing and customer service. We think you’ll appreciate Acxiom’s perspective on what’s happening now, with a view of the future and how your company can prepare to ensure success. It’s a quick read, so jump right in!