From Atomico to Moonfire 🌕🔥

View this email in your browser
Happy Friday Sifted Reader!

Let's ride into the weekend with a round up of the hottest startup and VC news:
  • From cofounding Atomico to launching Moonfire
  • Einride's $110m raise
  • Sweden's hottest up-and-coming startups

\Venture Capital

Atomico cofounder Mattias Ljungman launches Moonfire Ventures

Mattias Ljungman is the other cofounder of Atomico, the $2.7bn VC firm that's backed the likes of Klarna and Lilium.

But after two years of prep, he's now primed to target the seed stage with a brand new firm — and thinks Europe needs a greater "depth and breadth" of such seed stage-focused VCs.

Moonfire Ventures will focus on digital health, the future of work, gaming and fintech — and it's already made 12 investments.

Chris O'Brien has the full story.

\A message from our sponsor Pleo

Don't mess up your company's bills — here's how to get them right

Spend less time manually processing finances and more time building your business with Pleo’s innovative spending tool.

Read more here.


Einride accelerates in the US with $110m funding round

The Swedish electric driverless truck company's Series B round has brought in new investors Temasek, Soros Fund Management, Northzone, Build Capital and Maersk Growth.

Now it's set to roll out its services faster in Europe and — crucially — the US. Ambitions are high; founder Robert Falck hinted to Sifted that an IPO could be on the cards.

Maija Palmer has the full story.

\For Members Investing 

Sweden's hottest up-and-coming startups, according to VCs

Sweden's startup ecosystem has cultivated the likes of Klarna, Northvolt, Kry and Voi, and last year raised a very respectable €3bn in funding. This year, Swedish startups are going to knock it out of the park: they've already raised €2.8bn.

But which companies are really worth paying attention to? Sifted spoke to investors from Northzone, EQT Ventures, Industrifonden and Creandum to find out startups they believe are undervalued.

Members can view the list here.

Want to read more in-depth articles like this and attend exclusive member events? Sign up to Sifted Membership to get full access — and get £10 off your first month with the code NEWSLETTER10.

\Sifted Talks Employee financial wellbeing

Is your debt your boss's business?

In our next Sifted Talks, we're discussing the ultimate dirty subject: money. Join our expert panel for a discussion on employee financial transparency.

Join us online on May 13.

News that Matters

🚶VC firm Stride's raised its second VC fund. Founder Fred Destin shares the key stats in this Twitter thread. Other VCs Sifted's spoken to are jealous of his breakneck 10-week fundraising process.

🥝 Personalised nutrition startup Zoe has raised an additional $20m in its Series B round, bringing the total raise to $53m. A King's College London spinout, the company is backed by Accomplice and Daphni amongst others.

🦄 Another unicorn for your watchlist. Parisian SaaS provider Shift Technology has just raised $220m in its Series D round, led by Advent International and including General Catalyst and Accel.

🌍 The B Corp world is growing. Blisce, the first B Corp certified transatlantic growth VC fund has created a new fund, Blisce Fund II, targeting a final close of $350m.

😊 The skincare brand you need to watch. Nøie, based in Copenhagen, has secured $12m in a Series A round led by Talis Capital. Using skin condition tests and its database of 'skin profiles' (based on screening thousands of skincare products), it offers people with sensitive and specialist skin conditions customised products.

Sifted Suggests

🏢 So, hybrid work is coming. Don't fear, managers and chiefs of staff — we've asked founders and CEOs what issues we should be anticipating — and how to solve them.

🤔 Too much SaaS, too little sense. So many apps claim to be the silver bullet for startups — but how do you cut through the BS? Our last Sifted Talk consulted representatives from G2, Point Nine and Oracle NetSuite. Here are their six key lessons.

🤝 85% of consumers say they'll only consider a brand if they trust it. Yesterday we were joined by Typology, Microsoft Advertising and B Lab UK, who discussed how to actually build a trusted brand. This Twitter thread's got the key takeaways.

💼 Stop using these words in job applications. This piece by Rachel Grahame of Backed VC will be a fun read for hiring managers and HR folk — and a is must-read for anyone on the job hunt.

🤰 This Twitter thread. Featuring one 'value-add' VC, a pregnant founder, two Handmaid's Tale costumes and Cindy Gallop. 

Sifted Opinion

Remote work hasn't got anything on the office
Venture building is the saner way to entrepreneurship
Your climate efforts might be doing more harm than good
Why your startup's customer support team shouldn't be an island
Are fintech's best days behind it?
Michael Stothard

Get in touch with him at
Or find him tweeting @MStothard
Isabella Pojuner
Editorial Intern

Get in touch with her at
She tweets at @ipojuner
What would you like to read about in the next email?
Send us your suggestions
Follow us on social
Copyright © 2021 SIFTED (EU) LTD, All rights reserved.
You are receiving this email because you opted in to our newsletters

Our mailing address is:
Huckletree Shoreditch
18 Finsbury Square
London, EC2A 1AH
United Kingdom

Add us to your address book

Want to tailor what you receive from us?
You can update your preferences to manage your newsletter and report subscriptions, or you can unsubscribe from Sifted if you never want to hear from us again.

Older messages

Transforming epilepsy treatment 🧠

Wednesday, May 5, 2021

Who's winning the BNPL race? | Europe's fastest-growing fintech | Tech transfer gone wrong View this email in your browser Happy Wednesday Sifted readers, Today we're getting you all caught

European vs US VCs 🥊

Monday, May 3, 2021

How to find the right investor | IPO: 5 Qs to consider View this email in your browser Hi Sifted Reader, Today's line up: A data comparison: European vs US VCs Inside the open banking bubble 15

McDonald's: Watch out 🍔

Friday, April 30, 2021

Klarna's CEO on sustainability | TravelPerk raises $160m View this email in your browser Hi Sifted Reader, Happy Friday! Here's what we have lined up today: Taster's plans to rival

If Ek buys Arsenal... ⚽

Wednesday, April 28, 2021

Healthtech giants: compared | Harassment at fintechs | Funding for autonomous stores View this email in your browser Happy Wednesday Sifted Reader — we hope you're having a fab week. In store for

Gen Z bets big on crypto 😎

Monday, April 26, 2021

Nordic startups to watch | Breaking broadband's oligopoly View this email in your browser Hi Sifted Reader, Happy Monday! Today's line up: Fighting the broadband oligopoly Darktrace IPO: risky?

Today's Digest: Growth is building a knowledge base. Don't just read 25 pages a day for sake of increasing your numbers. Absorb and discuss them too.

Sunday, June 20, 2021

Your Indie Hackers community digest for June 20th ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🤗 Celebrating our amazing community members! 🎉​

Sunday, June 20, 2021

This newsletter takes 3 minutes and 21 seconds to read. 🎉 No-Code Fundamentals Course We could not be more proud of our cohort 1 students and what they're doing with their new knowledge and no-code

Top Milestones: Reached $2K MRR

Sunday, June 20, 2021

Top milestones for the week from your fellow indie hackers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Sunday Coffee ☕️ #0053

Sunday, June 20, 2021

☀️ Good morning Often times you'd remember something you once thought was true, only to realize that you didn't know well enough. When that happens, you can either update your thinking or

Your weekly ideas from 💡 IdeasAI

Sunday, June 20, 2021

Here's your weekly ideas generated by GPT-3 from 💡 IdeasAI: Sponsor: Hiring remotely? Post a job to 1000000+ remote workers 1. A “personal finance tool” for people with less than $50000 to help

explaining startup failure

Saturday, June 19, 2021

$1B+ pitch decks. #creatoreconomy. In-store tech market map. VIEW IN BROWSER CBINSIGHTS June 19, 2021 Hi there, What's next for retail tech? Join us for our webinar on Wednesday (June 23) to find

Initiator Creator - Issue 64

Saturday, June 19, 2021

Initiator Creator - Issue #64 ​By Saurabh Y. // 19 June 2021 ​ Developer ​ ​The most copied StackOverflow snippet of all time is flawed! - Programming Guide In a recent study titled Usage and

🔥 Tally, OpenDialog, Chargg, Wrk

Saturday, June 19, 2021

Today's Trending Products and startups. 181304448-181304539.png?w=600&h=315&fit=crop Tally Create forms for all purposes in seconds. Without knowing how to code, and for free! View

Codewell, Tinyschool, Ripplr, RosterBuddy, and PaperPanda

Saturday, June 19, 2021

Improve your HTML and CSS skills by practicing real design templates BetaList BetaList Daily Codewell Improve your HTML and CSS skills by practicing real design templates Tinyschool Become a better

Today's Digest: How to Play PS5 Games on PS4?

Saturday, June 19, 2021

Your Indie Hackers community digest for June 19th ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌