Social Media Trends to Follow in 2021 📱

2. Social Commerce

A study done in the UK showed that 17.2 million Brits were planning on shopping online exclusively and permanently after the pandemic. Furthermore, 57% of people across 9 countries say they are shopping more often than ever since the start of the pandemic.

If you’re in the business of selling physical goods, it’s a good idea to integrate your website with social media marketplaces. Not every social media platform offers features like this – you can’t buy things directly through Twitter or YouTube (yet) – but Facebook and Instagram have implemented legitimate channels through which you can make sales.

3. VR and AR

Virtual reality (VR) and augmented reality (AR) are two of the most exciting developments in the realm of technology within the last decade. Social media companies are using them to refresh the world of marketing. For example, Facebook and YouTube already own massive VR brands - headsets that provide experiences, like virtual parties or touring far-off countries. This could be used for marketing purposes, like showing firsthand what certain products or experiences would look like. Amazon recently announced the launch of a VR salon in London that would led customers virtually see what hairstyle and product suits them before making a decision. 

• Apple is being sued over its claims of a "waterproof" phone. 
• Twitter is testing a new 'Tip Jar' feature that allows you to pay people for good tweets and support incredible voices. 
• An investigation by the New York Attorney General's office has found that 80% of the 22 million comments on net neutrality rollback were fake. 
• Former CEO of Dow Jones financial news service, Will Lewis, is launching a news startup to tackle the 'global crisis of misinformation'.
• China's carbon emissions from its coal-intensive industry - 27% of all greenhouse gas emissions worldwide - is higher than that fo all developed countries combines.  
• Coca-Cola hosts "anti-racism" seminar to teach worker 'How to be less White'. 
• The global 'brain implants' market size is set to hit $8.4 billion by 2027, per Market Study Report. 
• Robots bringing pizza - Domino's is experimenting with a robot car delivery service for select customers in Houston.

If you've learnt anything from Shark Tank, you know pitches are hard, intimidating, and often end in disappointment. The probability of an average new business attracting an investment is only about 0.0005 (300/600,000). And we're not talking about elevator pitches here, but the well-designed, presented pitches. Most investors have either heard all the fancy talk out there or are too busy to listen to a long-fangled idea explanation. Whether you're the founder of a startup or an employee, here's how you can design the perfect pitch. 

1. Demonstrate Scalability 
2. Conduct Market Research 
3. Share Realistic Financial Projections 
4. Present a Credible Team 
5. Focus on the Executive Summary 
6. Maintain A Clear and Consistent Design