Social Media Trends to Follow in 2021 📱

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Top Social Media Trends For Startups

Social media is competitive, dynamic, and messy. Startups are constantly scavenging for cool social media avenues to hit to bring in sales or traffic. Sure, social media today is the greatest tool out there to reach millions of potentials customers online. But if every company uses it to be seen, then it’s very possible to blend into the background and miss out on making any kind of impression. 

So move over generic methods to present your brand, and find ways to make your posts stand out from the crowd.

1. Baby boomers

For a long time, boomers were largely ignored in the world of digital marketing, since they were considered to be pretty sparse on the internet. After all, why would you advertise toys on a news channel, or expensive jewelry near a college campus?

But now, with the pandemic keeping a lot of them bored at home, they’re spending more time on the internet than ever. For some ideas on how to reach this valuable demographic, take a look at this Woolworth’s Facebook campaign, which makes a point of targeting the boomer demographic.

Source: Investopedia, Hootsuite,

2. Social Commerce

study done in the UK showed that 17.2 million Brits were planning on shopping online exclusively and permanently after the pandemic. Furthermore, 57% of people across 9 countries say they are shopping more often than ever since the start of the pandemic.

If you’re in the business of selling physical goods, it’s a good idea to integrate your website with social media marketplaces. Not every social media platform offers features like this – you can’t buy things directly through Twitter or YouTube (yet) – but Facebook and Instagram have implemented legitimate channels through which you can make sales.

3. VR and AR

Virtual reality (VR) and augmented reality (AR) are two of the most exciting developments in the realm of technology within the last decade. Social media companies are using them to refresh the world of marketing. For example, Facebook and YouTube already own massive VR brands - headsets that provide experiences, like virtual parties or touring far-off countries. This could be used for marketing purposes, like showing firsthand what certain products or experiences would look like. Amazon recently announced the launch of a VR salon in London that would led customers virtually see what hairstyle and product suits them before making a decision. 

Source: SSRN, Statista,

The Hottest Korean Startups of 2021
The Korean economy is buzzing with startups. So we've compiled a list of the top startups in Korea to keep an eye out for in 2021. 

  • Apple is being sued over its claims of a "waterproof" phone. 
  • Twitter is testing a new 'Tip Jar' feature that allows you to pay people for good tweets and support incredible voices. 
  • An investigation by the New York Attorney General's office has found that 80% of the 22 million comments on net neutrality rollback were fake. 
  • Former CEO of Dow Jones financial news service, Will Lewis, is launching a news startup to tackle the 'global crisis of misinformation'.
  • China's carbon emissions from its coal-intensive industry - 27% of all greenhouse gas emissions worldwide - is higher than that fo all developed countries combines.  
  • Coca-Cola hosts "anti-racism" seminar to teach worker 'How to be less White'. 
  • The global 'brain implants' market size is set to hit $8.4 billion by 2027, per Market Study Report
  • Robots bringing pizzaDomino's is experimenting with a robot car delivery service for select customers in Houston.

Video Marketing Guide For Startups and SMEs
Video content has been gaining a lot of momentum lately. It's the newest marketing funnel on the block. So here's a detailed guide to ace the video marketing game.  

How To Deliver The Best Business Proposal Pitch 

If you've learnt anything from Shark Tank, you know pitches are hard, intimidating, and often end in disappointment. The probability of an average new business attracting an investment is only about 0.0005 (300/600,000). And we're not talking about elevator pitches here, but the well-designed, presented pitches. Most investors have either heard all the fancy talk out there or are too busy to listen to a long-fangled idea explanation. Whether you're the founder of a startup or an employee, here's how you can design the perfect pitch. 

  1. Demonstrate Scalability 
  2. Conduct Market Research 
  3. Share Realistic Financial Projections 
  4. Present a Credible Team 
  5. Focus on the Executive Summary 
  6. Maintain A Clear and Consistent Design
Writing business proposals is all about effective storytelling. Read more about pitch and get some sample design ideas here

Video Of The Week
An animated time-lapse of London's growth from a Roman town to a mega business centre.

Stash Recommends: Tools to Explore
Shortlist: A freelancer management system that provides the fastest way to onboard, assign and pay talent in one platform.

Opayo: A leading European payment service provider that simplifies and streamlines all aspects of the payments process for its strong customer base.

BoardA financial analytics tool that has helped global brands like Coca Cola, Puma and KPMG implement end-to-end decisions, and gain transparency and control at the organisation level. 

ClickUp: A cutting-edge project management software for teams that reduces stress by bringing together your tasks, projects conversations in one platform.

The Best WeTransfer Alternatives
If you regularly share a large number of files, here are some online file sharing tools that will make your life easy.  

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