Marketer Crew - ⚡ MC - Why I Work on Ads

15 ways to boost landing page conversions

1. Make the H1 count.
Your H1 is the first (and most prominent) element we see right away. That first line of text is the difference between hooking them and losing them.

2. Don’t be clever, be clear.
Those great puns you thought about for your headers? They probably won't convert well. Keep it super simple.

3. Inject social proof in your copy.
Social proof isn't just logos. Find ways to showcase your success in the page copy. 
For example, Active Campaign added "Trusted by 145,000 customers in 170 countries" right below the CTA.

4. Increase site speed ASAP.
Speed can make or break a web experience. Use Pagespeed Insights to find opportunities for your site.

5. Video social proof wins.
Testimonials are good. Video testimonials are next-level. They up your credibility and boost buyer confidence.

6. One CTA only (if possible.)
Limit CTAs to the bare minimum. The more actions you invite others to take, the fewer actions they will take.

7. Make it interactive.
Interactive elements work wonders. Use the features of your app in the design of the page to increase understanding and interactive sliders work best on the pricing page as well. 

8. Keep the home page focused.
Your home page is NOT your “everything” page. You shouldn't have all features, blogs, white papers, etc. on the home page.

9. Keep the overall design simple.
Extra elements distract from the core purpose. The more you have on a page, the harder it is to maintain focus. Notion.so landing page is one of the best examples.

10. No buzzwords, just value props.
Avoid fluffy buzzwords. Get to the point. Explain the benefits early, often, and clearly.

11. Create an ideal above the fold (ATF).
Menu, H1, Subheader, Button, and a tiny bit of social proof should all fit above the fold. This way, visitors can get maximum information without scrolling.

12. CTAs should do exactly what they say.
Don't get cute or clever with button copy. Don't be vague. Tell people exactly what happens when they click it. For example, Super.so have a clear CTA, "Create your site"

13. Make your pricing easily accessible.
Don't hide pricing. Put it on a pricing page or the home page. Don't make people waste their time looking for the valuable info.

14. Delight with micro-interactions.
Subtle animations can make the experience of browsing a site more pleasant. It can put the user in a better mood and make them feel happier than before. For example, a success animation after a user signs up.

15. Make it about the user.
Don't talk about the brand. Talk about the user. Make the whole page copy and design cater to them.

Fo checking all of these tips with media, check this link.

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Snippets

• Clubhouse opens its doors to Android users. This beta version is available to a limited number of users in the US.
• Substack released publication sections, which allow you to create and manage multiple newsletters or podcasts within a single main publication.
• Are you in link building? Use Hunter Author Finder - a new way to find targeted email addresses of bloggers and journalists. Enter an article URL and get the contact information of the author in seconds.
• PixelTrue Mockup Generator allows you to create beautiful product mockups for free. It offers over 30 different mockups on 5 device types. And it's good as well.
• Facebook Cover Maker makes the Facebook cover seamlessly integrated with your profile picture. It's a little bit unique tool for me at least.
  
• The magic pill is called better habits, better diet, better relationships. (Tweet link)
• To reduce stress, start sooner. To be happier, finish what you started. (Tweet link)
• Feedback is a gift. Always receive it with warmth and zero offense. You may or may not use it. It’s a choice. But reacting negatively to feedback will shut that person forever and stop a good channel. You rarely see useless feedback come from people better than you. (Tweet link)

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Worth Reading

1. How redesigning navigation menu increases conversion rate by 60%

2. Why I work on Ads

3. How to create a content calendar that works for you

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Facebook bans Signal's attempt to run transparent Instagram ad campaign.

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