🧠Creative marketing #2

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cards against humanity

🥊The Liberation Wrapper - how to triple your sales by adjusting to cultural norms


  • Japan prides itself on having impeccable table manners. It's only natural, big, juicy burgers proved to be tricky when it comes to maintaining perfect etiquette, especially for women.


  • In Japan, it is regarded attractive to have a small and modest mouth, known as 'Ochobo'. Doing the opposite is seen as rude and ugly.


  • It's also considered a good manner to cover your mouth while eating.


  • Japanese fast-food chain, Freshness Burger, found out the women avoided dining at their place, to prevent the cultural faux pas of showing their open mouths in public.


  • To solve this problem, Freshness Burger introduced "The Liberation Wrapper". It's a paper 'napkin' which holds the burger and covers the mouth with a picture of a polite smile as you take a bite.


  • Sales have gone through the roof! Within the first month, the sales increased 213%.


*source

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