Why the Creator Economy is Exploding Now - IdeaEconomy

Here's the story of one of the brightest examples in the space - @APompliano, and why there will be more solo-preneurs in the next decade.

via @theslice.co

Noah Kagan offers his analysis and insights on growing a million-dollar one-person business. He covers these three business examples:

- 25-year-old selling $90k per month of smelling salts. (Note: Smelling sticks are very popular in Thailand. There is probably an opportunity to import them to the US.)
- Escort service
- Language tutor marketplace

Bonus Content: Dru Riley covered Million-Dollar One-Person Businesses in his Trends report.
 

Big Idea: All major platforms are developing tools to help creators get paid. It will take some time to see how this all plays out, but the future looks great for creators.

CreatorScape offers ideas on what happens in a world where every major platform offers the following creator products easily accessible to any creator of any size:

- Tipping
- Subscriptions
- Live event features (audio or video) with payment-gated access
- Advertising revenue sharing (directly or through creator funds)
- Ecommerce functionality (such as merch or live shopping)

Steph Smith offers 20 lessons for creators after her Doing Content Right product hit $100k in sales. There is some good advice here.

Eve Shalenko of Viewst shares the company's experience promoting on AppSumo.

Big Idea: AppSumo can be a great way to promote your app, book, or resource. Products are heavily discounted and AppSumo takes a big cut, but it can still be a great way to promote your company.

Here is an example of a company that decided AppSumo wasn't worth it.

via @marketercrew.com

Another killer Twitter thread from Blake Emal.

Big Idea: There are some interesting business ideas here, but the big takeaway is how to use Twitter threads to build your audience. Do one of these a week and see where it will take you in a year.

via @ebizfacts

Your opinions are your best differentiator. Here is a guide on how to turn your opinions into website traffic, backlinks, and social proof.

Big Idea: Forget the generic 'ultimate guide' posts and share a unique opinion to earn mentions in newsletters and forums.

Andrew Kamphey has a simple business idea to leverage your personal knowledge; video reviews.

He suggests reviews for:

- landing pages
- email marketing
- newsletters

A great model to follow is Oliver Meakings' Roast My Landing page. He just hit a $20k month with his video roasts.

Check out Meakings' post "What I learnt roasting 200 landing pages in 12 months"

In the future, we'll pay to work, get paid to consume, and gamble to keep our money safe.

"We live in a time of radical monetary policy and dramatic technological change. Cheap money finances innovation, and innovation helps hide the full effects of cheap money. In the process, everything we know about work, investment, and consumption is being redefined."

Big Idea: This article is a bit abstract but it's worth paying attention to how the economics of scarcity are changing in our world of abundance. 

This Twitter thread by Alex Lieberman (@businessbarista) has about 600 retweets and 3600 likes and was shared in several newsletters.

Big Idea: This is a good example of what is working on Twitter. I think Twitter is the best platform to network and build an audience. I'm very bullish on the opportunities on the platform.

Max Chu and his brother went from surviving lay-offs and bouncing back from a collapsed business to finally making a life-changing exit from their FBA (Fulfilment by Amazon) business.

Big Idea: While Amazon is a very competitive marketplace, there still seem to be big opportunities on the platform. Successful FBA businesses are selling for high multiples so there is a clear exit that might not be possible with most creator businesses.

Here is a selection of the best links I've found this week to level up your founder skills.

How to Create a Winning Marketing Strategy in 5 Steps (with Examples) - Ahrefs

5 persuasive copywriting techniques for better product pages - Podia - via @MorningDough

Steal These 6 Emails From Chipotle - Alex Garcia

100 Examples Of Successful Self-Promotional Posts On Reddit- Tom Jacquesson - via @For The Interested

15 Keys To Improve Your SEO Ranking - SEMrush 

Visual Hierarchy: A 2021 Optimization Guide For Marketers - Unbounce

50 Best Blogging Quotes (from Top Bloggers)
to Motivate, Inspire and Guide Your Blogging Efforts in 2021 - RyanRobinson

7 Truly Exceptional Content Marketing Examples You'll Want to Model After - Wordstream via @morningdough.com

10 Media Pitch Examples Proven To Get You Press Coverage [Templates] - JustReachOut - via @FounderWeely