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Back-to-School Insights: Americans Prepare for a Return to the Classroom
Hi Reader,

Following more than a year of remote and hybrid learning, most American families are finally preparing for a full return to the classroom this fall — in fact, 19% have already gotten a jump start on their back-to-school shopping, and 37% are planning to spend more than last year. Approaching one of the biggest spending seasons of the year, Shopkick surveyed consumers across the country to uncover how, where, and when they’ll be shopping for back-to-school essentials.

Our first party consumer study reveals key insights for brands and retailers as America gears up for a school year that will be very different from the last, including:
When and where consumers plan to shop, what they plan to buy, and how much they plan to spend
How this year’s back-to-school budgets compare to last, and reasoning behind shifts
Whether consumers will prefer to make purchases in-store or at-home after a year of pandemic-induced online shopping
Download the report to access our
back-to-school insights.

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