Social Media Today - Heineken USA Enables DTC with BlueConic

Enable Better DTC Relationships

The shift to first-party data has proven to be even more urgent for CPG companies. The time to prioritize your first-party data strategy is now.

Case Study: 'Golden Consumer Records' Enable DTC Relationships

In this video you'll get insight into how HEINEKEN USA is building a single customer view to power their direct-to-consumer engagement strategies.

You'll hear from their Director of Consumer Strategy how they use BlueConic to build a first-party data asset that reduces reliance on third-party data.

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