Social Media Today - From Cookies to Reliable Data

From Third-Party Cookies to First-Party Data

Third-party cookies are coming to an end. The loss of a data source can be scary, but the death of these cookies is an opportunity for brands to lean on first-party data and build authentic, trust-centric relationships with customers.   

This includes:

  1. Proving a clear value exchange—why should customers give you access to their data?  
  2. Asking customers for the right data at the right time and being transparent with the benefits and considerations of providing that data. 
  3. Delivering the personalization that drives measurable results and a loyal customer base.  

Below is a free guide from OneTrust to get you started. To learn more about how to collect reliable first-party data or get questions answered, start here
 

Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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Learn about top privacy concerns senior marketers are facing today.

Wednesday, June 30, 2021

With privacy becoming top of mind, advertisers look to their measurement solutions to help them stay compliant. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[GUIDE] 5 SMS Marketing Strategies for Shopify Brands

Wednesday, June 30, 2021

Discover the top five capabilities you'll want to see from your SMS marketing provider Shopify-Playbook_Eblast-Banner-1_600x330 Thousands of top Shopify-powered brands—like Pura Vida Bracelets,

June 30 - Yeezy sues Walmart | Best Buy commits to more diverse marketing

Wednesday, June 30, 2021

Kanye West and Yeezy sue Walmart over knockoff shoes; All retailers win as biggest Prime Day ever pushes US e-commerce above $11B; Best Buy plans to spend $1.2B on diverse suppliers across its business

June 30 - Facebook Launches Beta Test of 'Bulletin' | LinkedIn Shares Insights Into Gender and Racial Diversity in Marketing

Wednesday, June 30, 2021

LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field; Twitter Highlights Its Customer Service Compatibility in a Creative Blog Post June​ 30,​ 2021 Sign up | Forward Social

June 29 - YouTube Launches 4K Plus for Sports Fans on YouTube TV | Facebook Touts 'Good Ideas Festival' for Small Businesses

Tuesday, June 29, 2021

LinkedIn Publishes New Digital Magazine of Business Growth Tips; 15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic] June​ 29,​ 2021 Sign up | Forward Social Media

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