The Signal - Netflix has eyes for your kids

Read in browser >

The Signal

July 16, 2021

Good morning! Indian Matchmaking, the cringefest that Netflix passed off as a reality show, has been nominated for an Emmy. It seems the amazing lack of self-awareness and making a caricature of Indians appealed to some audiences and those who got it a nomination. You can’t script this. Literally.

Anyway, on to the day’s stories:

  1. Biden and Xi are “showing some flexibility”. 

  2. Just Dial has another suitor.

  3. It’s not really made in India.

If this newsletter was forwarded to you, consider subscribing, it’s free.

Separator

THE MARKET SIGNAL

Direction

NIFTY

15,924.20

+ 0.44%

Direction

SENSEX

53,158.85

+ 0.48%

Direction

USD

74.54

- 0.07%

Direction

GBP

103.15

- 0.12%

Direction

EUR

88.30

+ 0.38%

Direction

GOLD

48,434.00

+ 0.28%

Direction

SILVER

69,659.00

+ 0.34%

Direction

BITCOIN

31,755.07

- 2.87%

*As of market close

Stocks: Indian markets had their second straight day in the green, leading to both benchmark indices posting record-high closes. IT stocks continued their positive momentum as well, and the realty sectoral index gained over 4% to close at its 52-week high.


Separator

TECHNOLOGY

Big Tech Continues Its Child Play

Big Tech Continues Its Child Play

Big Tech is targeting kids. But you already knew it. Only this time, it's about familiar rivals in Amazon and Netflix taking different routes to get to kids. Or their parents. Or both.


‘Alexa, get em young’: Amazon worked on, but has not yet launched, an Alexa-powered wearable device for children that parents could use to communicate with and monitor them. Codenamed Seeker, the wearable device would have come with a year's subscription to Amazon's Kids+.


YouTube, please? Netflix on the other hand, has taken the kids’ space seriously. How? Believe it or not, by turning to YouTube, and acquiring popular kids franchises from offshoots of YouTube channels. CoComelon for example. Not just that, it wants parents to take charge as well. Enter a biweekly ‘Kids Recap Email’ feature, designed to give “parents a better understanding of their child’s content preferences”, besides a “Kids Top 10” row. This is in addition to other parental controls.


Netflix and chil-dren: Habit formation is a key element of conditioning the customer psyche. Catching them young could help companies like Netflix and Amazon build a loyal base of potential spenders. Not only do about 60% of Netflix’s 208 million users watch kids and family content, but kids also don’t typically move on to the next show as hastily as adults - a helpful habit for an entity that wants regular subscribers.


Not again! Guess who’s in their sights? Disney, the OG of family-friendly entertainment. Sounds familiar?

Share on Facebook Share on Twitter Share on LinkedIn Share on email
Separator

CHINA

India Has China Fever For Now

Despite India’s best efforts to curb Chinese imports, trade with the neighbour, its biggest trading partner, soared by a record 62.7% in the first half of 2021. China shipped medical equipment and tonnes of drugs while India exported iron ore, aluminium and copper.


Rocky relations: Last year, the two countries had faced off on their Himalayan border, triggering shrill calls to boycott Chinese goods. The government banned over 250 apps, including the popular short-video maker TikTok and video game PUBG. It also raised tariff barriers on several imports.


Buoyed by pandemic: In April, when the second wave of the pandemic hit, India imported more than 26,000 ventilators and oxygen generators from China. Bilateral trade after six months of 2021 was $57.48 billion, compared to $44.72 billion before the pandemic. Imports from China grew 60% year on year to $42 billion while exports to that country rose about 70% to cross $14 billion. As the numbers show, it is not easy for India to ‘decouple’ itself from China.

Share on Facebook Share on Twitter Share on LinkedIn Share on email
Separator

TECHNOLOGY

Biden And Xi Agree on Big (Tech)

Biden And Xi Agree on Big (Tech)

One of Mark Zuckerberg’s greatest fears is “that regulators would one day break up his social network”. The fear is existential, not only for Facebook and Amazon but also Alibaba and Didi Chuxing.


Joe’s US: The presence of Federal Trade Commissioner Lina Khan by US President Joe Biden’s side as he signed the executive order to promote competition and curb US corporate power was a clear message. Despite putting one over the government last month, Facebook lost no time following Amazon in requesting the recusal of the antitrust enforcer Khan from its case.


Behind the wall: On the other side of the world, Alibaba and Tencent are looking at opening up (WeChat Pay on Alibaba's e-commerce, for example, and Alibaba on WeChat's mini-programs) their separate ecosystem to each other's services. It’s a result of the Internet watchdog Cyberspace Administration of China, which directly reports to a commission headed by President Xi Jingping, ruthlessly going after them for anti-competitive practices and data security.


The Signal


Biden and Xi believe that Big Tech should be tamed, but for different reasons. Both have chosen antitrust as their weapon of choice. However, that’s where the similarity ends. Even the targets’ responses are divergent; US companies have chosen to fight while the Chinese prefer flight.


At the core of the tussle is the power that flows from possessing vast amounts of data. Biden wants to stop them from using it to become monopolies, a direct affront to American capitalism, as he sees it, with “open and fair competition” at its heart.


Xi’s crackdown recognises that data is not only the next big driver of economic growth but also the greatest tool to build order. The government wants to effectively nationalise data, elevating its status to other factors of production such as land, labour, and capital in its economic plans. For China, the crackdown, while necessary, is a means to an end.

Share on Facebook Share on Twitter Share on LinkedIn Share on email
Separator

BUSINESS

Reliance Desires A Phonebook

Reliance is about to acquire Just Dial in a deal that would value the listing company anywhere between $800 million and $900 million, according to an Economic Times report. So advanced are the talks that the deal will be announced as you read this. Now. Check.


If it isn’t, we won’t be too surprised. This is a dance that has played out a few times. Remember when Just Dial was about to be acquired by Tata or Google?


But let’s say it did happen.


Why? There are two ways of looking at it. Why does Reliance want to buy it and why does Just Dial want to sell? Just Dial is an antiquated business. When was the last time you Just Dial-ed? It shifted from being a discovery platform for customers to merchants but Google does it and does it better. Why does RIL want a piece of it? JioMart. For one of the key ways to make its new age WhatsApp-led play work, it needs a plethora of merchants. A resource that Just Dial has.

Share on Facebook Share on Twitter Share on LinkedIn Share on email
Separator

ICYMI

ICYMI

ICYMI

A notch in its belt: The upcoming Tokyo Olympics will arguably mark the pinnacle of a journey that began sometime in the 14th century. That of a martial art brought by Chinese practitioners to Japan’s Okinawa prefecture, whose citizens were later forbidden from carrying swords. Thus the martial art became popular, was hybridised, and came to be known as kara-te, “Chinese hand.” Take a timely deep dive with the Smithsonian Magazine.


What a mess: What do you gift a man who has it all? A 50% reduction in his wages, if you’re FC Barcelona. The Spanish football club, through years of financial imprudence, has dug itself into a situation whereby it has to cut around $200 million from its wage bill. Else it will not be allowed to register any new players for next season. This includes Lionel Messi, who won the Copa America with Argentina last weekend, has played his entire professional career at the Catalan club, and let his contract with it expire in June. Will it manage to make the cut?


Right to repair: Remember when Apple admitted it intentionally throttled older iPhones? Similarly, it makes product repair rather expensive and difficult. It also has prohibitive conditions for vendors who want to become authorised service centres. Apple claims this isn’t to softly arm-twist customers into upgrading to newer models, but for their own good. Now, it (along with Microsoft, Amazon, and Google) is lobbying against an executive order from the US President to limit tech manufacturers’ repair restrictions. Here’s why you should care.


An entanglement with Facebook: CrowdTangle, a data analytics tool owned by Facebook since 2016, had been running quasi-independently to analyse Facebook trends and measure post performance. That is until April, when it found itself being moved under the integrity team, working to rid the platform of misinformation and hate speech. The reason: a clash between Facebook executives on whether to only expose curated information from the data or share it all, the good, bad, and ugly.


Rein it in: Some regions in Finland exceeded their sustainability targets. The reward? A proposed relaxation in the rules to allow an increase of over 30% in logging. This poses an existential threat to the Sami, a semi-nomadic people who trace their Arctic lineage back thousands of years and mainly herd reindeer. There are only about 80,000 Sami remaining today, mostly in Norway, with around 10,000 in Finland. Read this Reuters report on what, from one perspective, could amount to cultural genocide.


Thums Up? Coca-Cola is changing the taste and look of one of its most popular soft drinks: Coke Zero. Not a big deal, right? Companies try new flavours all the time. Well, not if you’re Coke. Not after it sent all of the USA into a meltdown when it did so in 1985, including a lawsuit that tried to make it return to its original formula. Enjoy this throwback from The New York Times.

Share on Facebook Share on Twitter Share on LinkedIn Share on email
Separator

WHAT ELSE MADE THE SIGNAL?

Knock knock: Under its bi-annual Transparency Report, Twitter has revealed that India was the single largest source of government information requests between July and December 2020. It also saw a surge in government demands worldwide to take down content posted by journalists and news outlets in 2020, with India again topping the chart.

Ka-ching: News aggregator Inshorts has raised $60 million led by Vy Capital, while regional language storytelling platform Pratilipi has raised $48 million led by PUBG-maker, Krafton.

Easing up: The Indian government has proposed The Draft Drone Rules 2021 to simplify procedures and reduce compliance burdens on the drone industry. This will supersede the Unmanned Aircraft System Rules 2021 that came into effect in March this year.

Good influence: The Advertising Standards Council of India (ASCI) has partnered with French technology provider Reech to start enforcing its influencer advertising guidelines.

Opening a can(nabis): Democrats in the US have released the draft of a bill that looks to decriminalise marijuana at a federal level.

Combo play: Bytedance has reportedly set up a team for food delivery in China so you can have a bite while you watch ‘em dance.

Progress: Nearly a third of Indian adults have now received at least one jab of a Covid-19 vaccination.

That's it from us this week. Have a great weekend.


The Signal
Have a nice day!
Written in with
Is this mail forwarded to you? Subscribe here
Like us? Refer The Signal to your friends.
Share on Facebook, Twitter, and LinkedIn
Don't want to receive The Signal? Unsubscribe here.

© 2021 The Signal - NC Media Networks
All rights reserved.

Older messages

There can be just one Hero

Wednesday, July 14, 2021

Read in browser > The Signal July 14, 2021 Good morning! Sachin Bansal is going to make his way into the unicorn club again, a report from The CapTable says. The founder of Flipkart is trying to

Microsoft is building a $500M firewall

Tuesday, July 13, 2021

Read in browser > The Signal July 13, 2021 Good morning! TED talks are coming to Clubhouse. The audio-only social media platform has tied up with the American media organisation. TED will be allowed

Apple wants to play ball

Monday, July 12, 2021

Read in browser > The Signal July 12, 2021 Good morning! British billionaire Richard Branson beat Jeff Bezos to space. The owner of Virgin Atlantic hovered around in space for a bit and then came

Microsoft knows a trick

Saturday, July 10, 2021

Read in browser > The Signal June 28, 2021 Good morning! It seems, according to a Bloomberg report, that the reason why Apple, Google, and the like are so bullish on autonomous cars is that it will

Facebook’s in the middle of a fight again

Saturday, July 10, 2021

Read in browser > The Signal June 29, 2021 Good morning! Krafton, the publisher of PUBG, and a clutch of investors have infused capital worth $9 million in streaming gaming platform company, Loco.

You Might Also Like

This 19-page website is on track to earn $200,000 in its first year

Friday, April 26, 2024

...mostly on auto-pilot ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Videos that drive results

Friday, April 26, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's 🥨 National Pretzel Day, Reader! Do you like them soft or crispy? In

Meet the Man Killing Google Search...

Friday, April 26, 2024

Who is responsible for Google's core product...search? Google's head of search has recently been in the news as he called an all hands on deck meeting to tell Google employees of a new

Reader, your $1,000 discount expires today.

Friday, April 26, 2024

Hey Reader, For our first 2024 EcomCrew Premium launch, we're offering new members 50% off ALL our plans. The offer comes with a 30-day, no-questions-asked money back guarantee, but you should sign

LUC #51: Domain-Driven Design Demystified: Bridging Development and Business Needs

Friday, April 26, 2024

Plus, how elasticsearch works, what makes an API RESTful, and server-sent events explained ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Consensys Sues SEC Over Ethereum Classification

Friday, April 26, 2024

Plus FBI Highlights Risks in Crypto Mixing Post-Samourai ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Awards: Join the list of past winners from Carhartt, Adobe, Dentsu and more

Friday, April 26, 2024

One week left to secure the lowest rate on entries ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

TikTok ban (for real this time?) [Crew Review]

Friday, April 26, 2024

EcomCrew Premium is 50% off until midnight. This is your last chance to grab the offer that comes with a 30-day money back guarantee—no questions asked. Sign up here. Hey Reader, President Biden has

Let AI build your online business by remote control

Friday, April 26, 2024

This helps make success on ClickBank easier than ever before! View in browser ClickBank Yesterday's live training was mindblowing ClickBanker, did you miss it? Bill McIntosh (Our AI Expert

Code yellow, I repeat CODE YELLOW 📢

Friday, April 26, 2024

​ ​ ​ TGIF. This is the Niche Nugget. A monthly roundup where we bring you SEO and creator news and insights from across the industry. What happened? What's it all mean? We've got you covered.