July 20 - Victoria's Secret pilots store concepts | LVMH ups stake in Off-White

July 20, 2021 | Today's news and insights for retail leaders

Note from the editor

Dollar General opened its first store 66 years ago. If its current store count of roughly 17,400 is any indication, the retailer has gotten pretty comfortable in its own skin and core market. Yet despite this, or maybe because of it, the company is trying something utterly new.

With Popshelf, Dollar General is betting on an untapped opportunity in its sector. Specifically, the opportunity to buy up higher-margin products than its usual fare and sell them at slightly higher price points in a treasure-hunt atmosphere. That's another way of saying the retailer has built a dollar store specifically for suburbanites, and it is building more of them in a hurry.

We decided to take a look at Dollar General's push behind Popshelf. If you like the story, subscribe to Retail Dive's new Operations newsletter, which first ran the article and is devoted to answering questions like: How does an organization scale something completely new?

Ben Unglesbee
Senior Reporter, Retail Dive
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July 19 - Ross opens 30 stores | Amazon sued by federal agency

Monday, July 19, 2021

Amazon sued by federal agency seeking recall of hazardous products on its site; With 30 new stores in June and July, Ross sticks to plan for 3K locations; Dollar General debuts private label skincare

Weekender: Shein surpasses H&M, Zara in US fast fashion sales

Saturday, July 17, 2021

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July 16 - June retail sales jump 14% | Burlington taps Ross exec as COO

Friday, July 16, 2021

Burlington poaches Ross exec to fill COO role; Retail sales rose 14% in June despite consumers' switch to services; The new toy store experience; Wilson opens first store amid DTC expansion View

July 14 - Child tax credit could boost retail | Bed Bath & Beyond extends pick-up hours

Friday, July 16, 2021

Child tax credits an 'underappreciated' stimulus that could boost retail: Cowen; Bed Bath & Beyond to extend curbside pickup hours; As collectors seek out luxury watches, Tiny Jewel Box

July 15 - Walmart collabs with Justice | Casper, Bed Bath & Beyond plan store concept

Friday, July 16, 2021

Casper to open first branded shop-in-shop with Bed Bath & Beyond; Walmart partners with Justice amid back-to-school frenzy; After years of expansion, HBC has fractured; Dollar General plans to hire

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July 20 - Victoria's Secret pilots store concepts | LVMH ups stake in Off-White

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July 19 - Ross opens 30 stores | Amazon sued by federal agency

Weekender: Shein surpasses H&M, Zara in US fast fashion sales

July 16 - June retail sales jump 14% | Burlington taps Ross exec as COO

July 14 - Child tax credit could boost retail | Bed Bath & Beyond extends pick-up hours

July 15 - Walmart collabs with Justice | Casper, Bed Bath & Beyond plan store concept

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