July 20 - Victoria's Secret pilots store concepts | LVMH ups stake in Off-White

 
 

Daily Dive

July​ 20,​ 2021 | Today's news and insights for retail leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Dollar General opened its first store 66 years ago. If its current store count of roughly 17,400 is any indication, the retailer has gotten pretty comfortable in its own skin and core market. Yet despite this, or maybe because of it, the company is trying something utterly new.

With Popshelf, Dollar General is betting on an untapped opportunity in its sector. Specifically, the opportunity to buy up higher-margin products than its usual fare and sell them at slightly higher price points in a treasure-hunt atmosphere. That's another way of saying the retailer has built a dollar store specifically for suburbanites, and it is building more of them in a hurry.

We decided to take a look at Dollar General's push behind Popshelf. If you like the story, subscribe to Retail Dive's new Operations newsletter, which first ran the article and is devoted to answering questions like: How does an organization scale something completely new?

Ben Unglesbee
Senior Reporter, Retail Dive
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