Behind-The-Scenes of my first course (numbers included)
Friends, family & countrymen, I wanna share some learnings from teaching my first "online course" last month. I made just a smidge over $100k for the month (not bad!). EARN MONEY ONLINE!! BECOME IRRESISTIBLE TO WOMEN!! They pressure people into buying courses.. and then the course has like a < 10 % completion rate (6-8% on average). So students don't even get anything out of it. BUT...at the same time. I'm a huge believer in learning skills. Learning builds skills. So that was the conflict. How do I teach online, without being lumped in with these course guru fake expert types. I asked a mentor of mine, and he slapped me with some wisdom: "dude, stop over thinking it. You're great at this. And you love teaching. Just do it... but keep it real. People won't ever learn by just watching videos of you. They'll learn by doing it. Make them do it." So that's how I setup the course. I called my process: Do-Learn-Redo 1. I would have you do the thing. 2. Then you learn the 80/20 of getting good at it 3. Then you'd re-do the same thing again using those techniques So every hour, you'd walk away with a "Before and After". 1.) You'd write a cold email (10 mins) 2.) I'd teach you my framework on how to write killer cold emails (30 mins) 3.) You'd redo it (10 mins) 4.) I give live coaching/feedback on a bunch of examples and answer questions (10-20mins) Now I'm not saying that I've revolutionized education with this do-learn-redo method, or that I'm a genius.... But I did and I am. Our class NPS score was 9.1 (which is crazy good) and the completion rates on the course are over 70%+ (~10x higher than the average online course). OK - now let's talk financials. Here's how the course business works. Either you have an audience that already trusts you (aka you've given them a ton of free content that they liked..so they are willing to pay) I was group a). I did zero paid marketing for the course. Here's the basic P&L : Not bad!
What's next? So after this batch, I'm going to stop and deep dive into some other topics (eg. gonna do a DeFi for Dummies crash course). If you're interested in doing it - let's make it fun. First 50 people that reply for this email - I'll send you a code for $100 off. I teach this baby with my own bare hands, and teach you these 6 skills:
alright. that's all for me. Time to go hang with Ben who's visiting me from brooklyn. until next time, Shaan |
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💎 5 Tweet Tuesday 💎 - Shaan's favorite tweets this week
Tuesday, July 27, 2021
SHAAN'S 5 TWEET TUESDAY Back again with 💎 My 5 Favorite Tweets 💎 of the week. #1 💎 Mario Gabriele 🦊 @mariodgabriele Harvard Business School is an incredible media company. - $262M in 2020
💎 5 Tweet Tuesday 💎 - my favorite tweets this week
Friday, July 23, 2021
SHAAN'S 5 TWEET TUESDAY Back again with 💎 My 5 Favorite Tweets 💎 of the week. #1💎 Serena Li Here @SerenaLiHere pic.twitter.com/toqNMc6IJA June 24th 2021 31 Retweets 257 Likes I need to get my hands
💎 5 Tweet Tuesday 💎 - my favorite tweets this week
Friday, July 23, 2021
SHAAN'S 5 TWEET TUESDAY Back again with 💎 My 5 Favorite Tweets 💎 of the week. #1 💎 john sung kim @JohnSungKim This is the story of how I created @Five9 with 6 credit cards and a simple desire. And
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