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The Signal

August 7, 2021

Dear reader,

How are you?

Over the past few months, The Signal has seen an extraordinary response from readers like you. More than 10,000 subscribers now read us regularly. Every day, scores of new readers are signing up to receive The Signal directly in their email inbox at 8am. We thank you for the faith and are glad that we are able to provide you value consistently.

Our endeavour is to offer readers an experience from which they come off informed, equipped and, most of all, delighted. We aim to be just right. The Signal is our first product and it is free. We intend to keep it that way for as long as we can.

On August 9, we will be moving to Substack, the exciting platform that has revolutionized newsletter publishing. Newsletters on Substack are minimalist in design which helps keep the reader’s focus on content and guides them through easily and quickly.

If you are already a subscriber, you do not have to do anything except making sure that The Signal lands at the right location in your email. Please move it to Inbox if it is in the Promotions tab or the Spam folder. As you know, it is a function of filters, especially on Gmail. There is little we can do about it.

Stay with us and we promise to continue to inform, equip and delight you. Please email us your comments, suggestions and complaints at hello@thesignal.co.

Dinesh Narayanan,
Editor, The Signal


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