Hi there, 👋
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It's Monday, and the Tokyo Olympic Games are over.
How did your country's athletes do?
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Congrats to the USA for hauling in the most medals, and a special mention to New Zealand who take the top spot for countries with more than one million citizens.
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Investing well is similar to training as an Olympian. It involves practise, time and the willingness to take a little risk.
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Let's get into it.

Today's highlights:

• Selling your website at a premium
• A new fund for gaming tech
• The future of crowdfunding, and
• A short roundup of crypto news

As always, thanks for being here,
Juliet.
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​P.S. Do you like our new shortened format? Drop a comment using our feedback links below. Thanks!
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The Games Fund

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No, not the Olympic Games.
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​The Games Fund invests in game developers, gaming technologies, and services.
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They've just announced an additional $17 million in funding thanks to new support from mobile gaming companies Scopely and Com2Us.
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The Games Fund only launched in April and quickly exceeded its original target of $30 million.
The Moscow and Los Angeles venture firm is still fundraising, but it already announced four investments and expects to close the fundraising at $50 million this fall to ensure continued investments.
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The fund is focussed on Eastern Europe where they believe more than 5,000 game companies exist, many who appear in the top charts.
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♚Net Profit is King, Liquidity is Queen♛

​In the game of chess it's essential to protect your king.
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But it's the queen that makes all the winning moves. ​
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When you sell your business, you are the most liquid you've ever been.
​You can make moves you couldn't before.​ ​
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​Use our free valuation tool to see how much capital you'll get when you sell your business.
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Crypto Roundup

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1️⃣ Disastrous Changes

The crypto community has slammed "disastrous" changes to cryptocurrency regulation.
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Following the outcry from the cryptocurrency community, a pair of influential senators proposed an amendment to clarify the new reporting rules.
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The amendment would establish that the new reporting “does not apply to individuals developing block chain technology and wallets,” removing some of the bill’s ambiguity on the issue.
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2️⃣ Leaving the Crypto Scene

Anthony Di Iorio became interested in the blockchain and Bitcoin a decade ago and went on to co-found the Ethereum blockchain network in 2013 with Vitalik Buterin.
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Now, at 46, the Canadian entrepreneur is walking away from the crypto space altogether.
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Fast Company spoke to him about the rise of crypto, the big changes coming to Ethereum, and his reasons for leaving the scene.
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3️⃣ Ethereum Could Surpass Bitcoin

The Ethereum network shows more promise due to its real-world applications and ability to store value.
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Ethereum represents the future of programmable money and smart contracts in a way that legacy cryptocurrencies like Bitcoin cannot.
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Take a look at why ethereum could surpass bitcoin in the near future.
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4️⃣ Crypto Ad Catch

Crypto ads are back on Google’s advertising platforms after the company revised its policies in June.
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​The catch?
​It’s not nearly as open as before.
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Only crypto companies based out of the US will be able to place ads on Google. The new policy applies to crypto wallets based in the US only. The ads, however, will be displayed globally.
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Crypto trading signals, crypto investment advice and aggregators or affiliate sites which contain related content - or broker reviews - will be banned from advertising.
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You Missed a Bit

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​Checklist Design is a collection of the best UI and UX practices for every part of your website.
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It's a complete resource of the typical design components you should have on your site, with tips on how and why they should be there.
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The checklists are sorted into categories like pages, elements, flows, and topics.
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Checklist Design is the best free compilation of UI and UX guides that we've seen for designers, developers and makers.
Use it to check items off as you build.
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(No one will ever say "you missed a bit" again).
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How To Sell Your Website at a Premium

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Flippa suggests that there are 10 secrets to selling your website at a premium.
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We don't believe that any of their advice is a 'secret,' but they provide a ton of useful information to help you prepare your website for sale.
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Their three-step guide covers:

• Running Website Audits - technical performance, asset audit
• Building Your Business Documentation - profitability, growth data
• Where to Sell Your eCommerce Website - auction, broker

The best tips offered are the tactics which help you outsell your competitors.​
Among these are using transparency as a differentiator, and to stop overselling.
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Flippa states:
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"The closer your eCommerce website leans towards being a low-risk, high return on investment (ROI), the higher a price it is likely to fetch."​
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​Use this as a guide to help you grab a premium price for your site.
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AD

🦄 SEOs with Skin in the Game

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​Smash Digital - a growth agency, filled to the brim with unicorn images and SEO memes. A team of SEOs with actual skin in the game, ranking their own portfolio of profitable businesses, and offering the exact same services to clients.
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An agency with so much link juice you’ll need a mop and bucket to clean it all up.
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​Check. Them. Out.
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Domain Snacks
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👉 One Bored Ape

According to a tweet from Hiren Patel, a domain investor has spent more than $500,000 to purchase a Bored Ape Yacht Club Ape.
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The golden ape is part of the BAYC NFT series that has become popular over the past few months.

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​👉 Dot Com Prices to Rise

The wholesale cost, paid to Verisign by domain registrars like GoDaddy and Namecheap, is increasing to $8.39/year. The current cost is $7.85/year.
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The wholesale price does not include the domain registrar’s mark-up, nor does it include the additional $.18 fee charged by ICANN.
The price increase will be implemented on September 1, 2021.
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👉 Not So Fast

Registered in February of 1995, FastFood .com sold for $65,000 at Sedo.
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The domain name redirects to Pareto20.com, an investment firm out of Miami. They list hospitality as one of their categories under 'stealth companies.'​
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A quick check on archive.org shows that the asking price in 2019 was $300,000.

A Winning Message

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Web analytics and heat maps don't reveal anything about the impact of your web page copy.
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​Wynter tells you what your target audience thinks of your website copy, gives you quantified data on where your copy falls short, and explains why.
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Using their research platform, you can:

• Conduct message testing for website, ad, and email copy
• Run customer development surveys to learn about your audience
• Test with verified B2B audiences: target by job title and industry

Messaging tests take only a few minutes to set up and you get results in 12-48 hours.
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​Pricing: You pay per test; starting at $99.
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✅ Snippets to Send You on Your Way

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🔷 More money to buy up e-commerce brands: The global push to raise capital, buy e-commerce brands and unify them under a single umbrella is a huge area of investment. The new kid on the block is Suma Brands, which has $150 million to execute acquisitions. The new capital is mostly debt.
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🔷 Failing in responsibility: The world’s 10 leading venture capital firms have, together, invested over $150 billion in technology startups. And, almost all of them lack adequate human rights due diligence policies and processes.
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🔷 Crowdfunding's future: Kickstarter announced last week that backers have pledged $6 billion to more than 200,000 projects over the course of the crowdfunding site’s history. TechCrunch sat down with Kickstarter CEO, Aziz Hasano, to discuss the past year, the company’s big milestone and the future of crowdfunding.
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🔷 Extra pennies: Cent, the platform that Jack Dorsey used to sell his first tweet as an NFT, just raised $3M. Cent’s San Francisco-based team created Valuables, an NFT market for tweets, which was propelled into the limelight after Dorsey's sale.
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🔷 Refurbed closed on $54M: Vienna-based marketplace for refurbished electronics Refurbed has raised $54 million in a Series B funding round. Refurbed is addressing the significant environmental impact of the electronics industry by putting more usable tech back out into the market. Since its launch in 2017 the company states it has saved 170 tons worth of electronic devices.
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🔷 Bye, bye: The number of Americans who renounced their citizenship in favor of a foreign country hit an all-time high in 2020: 6,707, a 237% increase over 2019.While the numbers are down this year, that's probably because many U.S. embassies and consulates remain closed for COVID-19.
The people who depart tend to be ultra-wealthy, with many of them seeking to reduce their tax burden. (Only the U.S. and Eritrea tax people based on citizenship rather than residency).

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🦘 Put this in the next Olympics:

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