Atlas Obscura redefines 'exploration' after pandemic upturned coverage areas

Over the past few weeks, revelations about Activision Blizzard’s toxic work culture have put the gaming and esports industry into crisis mode. Advertisers are taking note: so far, some of the company’s prominent advertisers including T-Mobile, Kellogg's, State Farm and Coca-Cola have each expressed unease. Read more below.

• It took two weeks after news of the lawsuit broke for T-Mobile to pull out from its partnership with Activision Blizzard, with other sponsors falling away like dominoes soon after.
• As the pandemic eases its restrictions on travel, Atlas Obscura is creating a new hybrid business model that combines 2019's tried-and-true strategy with 2020's innovation. More in this week’s Digiday Podcast.
• No longer in a race against time, publishers are considerably less worried about life after third-party cookies, according to new Digiday+ Research.
• The Unified ID 2.0 identifier solution is quietly gathering more support among agencies, but it hasn't picked up as much speed among publishers.
• If you ask marketers or agency execs to characterize the current job market for employers you’ll hear some version of how “brutal” it currently is. More in this week’s Digiday+ Marketing Briefing.
• Hybrid working models are proving a win-win for employees and employers, with both able to cast the job-seeking net wider.
• Overtime is finally able to work with college athletes and is creating a content studio specifically to make content for this cohort.