Use the right words to get a more popular podcast

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The language you use can make your podcast more successful - and there’s proof. Use “I, we, you” not “her, him, them”, don’t swear, use positive language and don’t talk slowly - and people will listen to your show more, according to research by Spotify’s Research and Development department. The team published data learnt from transcripts and playback data of over 5,000 English episodes.
Are there still problems at Apple Podcasts? While nobody wants to put their name to it, Podnews has had a number of large publishers saying that Apple Podcasts occasionally doesn’t notice new episodes appearing in podcast feeds - and they sometimes can take up to 72 hours to appear. While iOS 14.7 fixes an auto-download bug, this bug is different. What do you know? Hit reply and let us know.
Listen App is 'the first social-audio membership platform built for podcasters’; the Android version is now live in the Google Play store, prior to a launch next month.

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After we perplexingly mentioned June’s Australian Podcast Ranker yesterday (sorry for the confusion), today sees the release of July’s Australian Podcast Ranker. LiSTNR’s Hamish & Andy ▸ is the new #1.
- ARN’s iHeartPodcast Network is still the top publisher; they report significant growth for sports, society & culture, and true crime shows.
Auddy, a podcast publisher based in the UK, has acquired Radio Wolfgang, a branded podcast company.
Talkshoe isn’t the only podcast host that doesn’t offer a 301 redirect so you can never leave: Kajabi doesn’t either. It’s “another clueless company jumping into podcasting to prey on the uninformed”, says Dave Jackson. We only hope he stops sitting on the fence and tells us how he really feels.
The Outlier Podcast Festival, in Austin TX, has been cancelled due to COVID-19 uncertainty. It was due to take place in September.

Tips and tricks

Audio quality impacts your brand, according to research quoted in this week’s Sounds Profitable, with Chartable. Marcus dePaula shares data and compares eight types of microphones. You should subscribe!
Mess up as you record, and try that sentence again? Want to note that when you come to edit it? Use a dog clicker.

Podcast News - with Podcast Fellows at Stony Brook University-Southampton

Create your own podcast and get training to work in the podcast field. Stony Brook University’s Podcast Fellows is a dual-semester course. Classes online, in NYC plus The Hamptons. Apply today at PodcastFellows.org

Waveform: The MKBHD Podcast ▸ has joined the Vox Media Podcast network. Hosted by YouTube tech reviewer Marques Brownlee and Andrew Manganelli, it’s a weekly show also shot for YouTube.

Blackberry Jams ▸ is new from PRX and icecream manufacturer Ben & Jerry’s. The show pulls back the curtain on how jam band culture and Black liberation work intersect. “By diving into Phish fandom and exploring the experience of Black Phans, the series will envision a community filled with liberation, love, and Phish tickets by mail for all”.

The host of The Travel Diaries ▸, Holly Rubenstein, is interviewed by PodBible magazine.

“It’s hard to get the same kind of attention” for a podcast if it’s paid-for, says Leon Neyfakh in a recent episode of The Press Box ▸.

Everything Everywhere Daily ▸ has just published its 400th episode. The podcast is a daily show for the intellectually curious that covers a wide variety of subjects including history, science, geography, and mathematics. “Each episode is a short story about things you didn’t even know you didn’t know”, host Gary Arndt tells us.

Podjobs

NEW: Chief Content Officer, APM Studios, American Public Media Group - Saint Paul Minnesota, USA
NEW: Campaign Ad Traffic and Reporting Manager, SpokenLayer - Remote, working with a USA-based team
NEW: Account Manager, Client Services, SpokenLayer - Remote, working with a USA-based team
Podcast Intern, Macmillan Publishing, Podcast Dept. - Remote, working with a USA-based team
Marketing Associate, Wonder Media Network - New York, USA
Podcast Producer, Fascinate Productions - London, UK
Insights Strategist, Nova Entertainment - Remote, working with a Australia-based team
Podcast Marketing Consultant, Tablet Magazine - Remote, working with a USA-based team