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Influencer marketing trends and opportunities

 
 
 
 
 

New Opportunities in Influencer Marketing

 

A number of brands increased investments in influencer marketing in the second half of 2020, following disruptions to media plans from the pandemic and social justice movements. Leaning on influencers is appealing for brands looking to drive awareness while still showing a company's human side.

In this Trendline, discover how leading brands are leveraging influencer marketing strategies, as well as:

  • How Honda and NestlĂ© make authentic connections through e-sports
  • Retail marketers invest in livestreams to establish shopping's 'next normal'
  • WPP secures early access to TikTok ad products, creators in new global partnership
 
 
 


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